Experience Creation and Product Development
Timeline
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February 1, 2021Experience start
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February 4, 2021Project Scope Meeting
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April 13, 2021Experience end
Timeline
-
February 1, 2021Experience start
-
February 4, 2021Project Scope Meeting
Meeting between students and company to confirm: project scope, communication styles, and important dates.
-
April 13, 2021Experience end
Experience scope
Categories
Market research Product or service launch Marketing strategy Hospitality, tourism & culinary artsSkills
project planning business strategy marketing strategy research target market analysisThis course examines tourism products as experiences, and the development of new product-experiences as part of the larger tourism industry within a destination. In this project, students from the Tourism & Hospitality Management Program will develop new tourism ventures, or diversify current business offerings for your organization.
Learners
This would be dependent on the desired outcomes, but may include written documents, presentations, or other media formats.
Project timeline
-
February 1, 2021Experience start
-
February 4, 2021Project Scope Meeting
-
April 13, 2021Experience end
Timeline
-
February 1, 2021Experience start
-
February 4, 2021Project Scope Meeting
Meeting between students and company to confirm: project scope, communication styles, and important dates.
-
April 13, 2021Experience end
Project Examples
Requirements
Based on organizational goals for new products or product diversification, students will conduct secondary market research to create a business plan you can implement in your organization. Research will be conducted using a variety of approaches, including:
- Industry profile and outlook
- Competitor analysis (SWOT)
- Target market analysis
- Pricing strategy
- Marketing strategy
- Operations analysis (HR, Legal issues, Risk assessment)
- Financial forecasting
Please see these examples of projects previously completed by students in this class:
- Target market assessment, feasibility study, or business plan for a new tourism/leisure business (e.g. a new recreation program for a community centre, or a re-vamped hotel rewards program).
- Destination marketing plan to focus on branding and positioning strategies
- Recruiting, staffing, training employees plan
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Timeline
-
February 1, 2021Experience start
-
February 4, 2021Project Scope Meeting
-
April 13, 2021Experience end
Timeline
-
February 1, 2021Experience start
-
February 4, 2021Project Scope Meeting
Meeting between students and company to confirm: project scope, communication styles, and important dates.
-
April 13, 2021Experience end