Digital Marketing Strategy
Timeline
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July 23, 2022Experience start
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July 26, 2022Client's introductory session for students
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September 18, 2022Final Report and Presentation Delivery
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October 2, 2022Experience end
Timeline
-
July 23, 2022Experience start
-
July 26, 2022Client's introductory session for students
A one-hour session, where client introduces the business and the idea behind the project or students.
-
September 18, 2022Final Report and Presentation Delivery
Students will submit the report and deliver their presentation to the preferred audience form the company.
-
October 2, 2022Experience end
Experience scope
Categories
Digital marketing Search engine optimization Social media marketing Marketing analyticsSkills
digital marketing competitive analysis sales & marketing marketing strategy researchThis semester students work on managing digital marketing activities by exploring the process of planning and executing the digital marketing strategies. They will work in groups of 5 to 7 students but there is a chance to keep groups flexible.
Learners
Students will submit:
- Report
- Online presentation
Project Deliverables:
There will be five groups of students working on your project and each will deliver one of the following parts of the digital marketing planning for your company.
- Digital marketing foundation
- SEO
- Paid search marketing
- Email marketing
- Social media marketing
- Mobile marketing
- Digital strategy
Each group will provide a final report and presentation that provides in-depth explanation on each of the chosen categories. These groups of students will be highly flexible in responding to the clients needs.
Project timeline
-
July 23, 2022Experience start
-
July 26, 2022Client's introductory session for students
-
September 18, 2022Final Report and Presentation Delivery
-
October 2, 2022Experience end
Timeline
-
July 23, 2022Experience start
-
July 26, 2022Client's introductory session for students
A one-hour session, where client introduces the business and the idea behind the project or students.
-
September 18, 2022Final Report and Presentation Delivery
Students will submit the report and deliver their presentation to the preferred audience form the company.
-
October 2, 2022Experience end
Project Examples
Requirements
Examples include but are not limited to:
- Digital marketing foundation
- SEO
- Paid search marketing
- Email marketing
- Social media marketing
- Mobile marketing
- Digital strategy
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Timeline
-
July 23, 2022Experience start
-
July 26, 2022Client's introductory session for students
-
September 18, 2022Final Report and Presentation Delivery
-
October 2, 2022Experience end
Timeline
-
July 23, 2022Experience start
-
July 26, 2022Client's introductory session for students
A one-hour session, where client introduces the business and the idea behind the project or students.
-
September 18, 2022Final Report and Presentation Delivery
Students will submit the report and deliver their presentation to the preferred audience form the company.
-
October 2, 2022Experience end