Marketing Plan
Timeline
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February 28, 2021Experience start
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March 2, 2021Project Scope Meeting
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April 15, 2021Experience end
Timeline
-
February 28, 2021Experience start
-
March 2, 2021Project Scope Meeting
Meeting between students and company to confirm: project scope, communication styles, and important dates.
-
April 15, 2021Experience end
Experience scope
Categories
Market research Marketing strategySkills
competitive analysis marketing strategy data analysis researchThis semester students working in small groups will apply their knowledge in marketing to helping your organization seize a marketing opportunity, develop a strategic marketing plan, or solve a current marketing challenge.The students will use marketing research, strategy, digital promotional tools and marketing best practices to create a report and presentation.
Learners
The final project deliverables will include:
- Marketing Plan - A detailed report including their research, analysis, insights, and recommendations.
Project timeline
-
February 28, 2021Experience start
-
March 2, 2021Project Scope Meeting
-
April 15, 2021Experience end
Timeline
-
February 28, 2021Experience start
-
March 2, 2021Project Scope Meeting
Meeting between students and company to confirm: project scope, communication styles, and important dates.
-
April 15, 2021Experience end
Project Examples
Requirements
Students in groups of 2-3 will work with your company to develop a marketing plan.
The Marketing Plan will include:
1. Executive Summary
2. Company Description
3. Strategic Focus and plan
- Mission/Vision
- Goals
- Core Competency and Sustainable Competitive Advantage
4. Situation Analysis
- SWOT Analysis (Internal Strengths and Weaknesses, Management, Offerings, Marketing, Personnel, Finance, Manufacturing, Research and Development (R & D), External Opportunities and Threats, Consumer/Social, Competitive, Technological, Economic, Legal/Regulatory)
- Industry Analysis
- Competitor Analysis
- Company Analysis
- Customer Analysis
5. Market-Product Focus: Marketing and Product Objectives
- Target Markets
- Points of Difference
- Positioning
6. Marketing Program
- Product Strategy
- Price Strategy
- Promotion Strategy
- Place (Distribution Strategy)
7. Financial Data and Projections
- Past Sales Revenues
- Five-Year Projections
8. Organization
9. Implementation
10. Evaluation and Control
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Timeline
-
February 28, 2021Experience start
-
March 2, 2021Project Scope Meeting
-
April 15, 2021Experience end
Timeline
-
February 28, 2021Experience start
-
March 2, 2021Project Scope Meeting
Meeting between students and company to confirm: project scope, communication styles, and important dates.
-
April 15, 2021Experience end