International Market Strategy Consultancy
Timeline
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September 2, 2019Experience start
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September 4, 2019Meet the client using Zoom
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October 5, 2019Mid-way check in
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November 2, 2019Final call with industry partner
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November 24, 2019International Business Plan
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December 4, 2019Experience end
Timeline
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September 2, 2019Experience start
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September 4, 2019Meet the client using Zoom
Meet the client using Zoom, September 3 at 5pm AZ time. Meet Claire Newell from Best Bet Travel. During this meeting, Claire will detail the project for you and share expectations.
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October 5, 2019Mid-way check in
Midpoint 1 - Due Friday, Oct 4 - 2 pages in length – identify chosen country & include highlights from research with respect to: barriers to trade, certifications/licenses required & competition in the marketplace.
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November 2, 2019Final call with industry partner
Midpoint 2- Due Friday, Nov 1 - 2 to 3 pages in length – identify the target audience, narrow down their needs, identify how to reach them, and have a basic outline of the market plan.
-
November 24, 2019International Business Plan
Voice Thread presentation: 5 to 7 minutes highlighting the primary points from your project.
The final project should be 7 to 10 pages in length.
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December 4, 2019Experience end
Experience scope
Categories
Market research Product or service launch Marketing strategySkills
business strategy marketing strategy business consulting researchAre you considering expanding your company and exploring global markets? In this project, student-researchers will work in teams to apply their business acumen and creativity to develop a consultancy plan for your product/service. One international target market will be chosen after an analysis of industry landscape, socioeconomic trends, cultural, regulatory, and financial analysis.
Learners
Phase 1 - Project Plan: Students will meet with organization representative(s) to devise the project scope and prepare a detailed plan for completion of the project.
Phase 2 - Project Execution: Students will work on the deliverables outlined in the project plan. Teams will periodically communicate with organization representative(s) as needed to complete project tasks.
Phase 3 - Outcome - Report: Groups will submit a page report along with a Voice-Thread presentation on their research and recommendations.
*The top 2 groups, as determined by the instructor, will present their findings to you in person or virtually.
Project timeline
-
September 2, 2019Experience start
-
September 4, 2019Meet the client using Zoom
-
October 5, 2019Mid-way check in
-
November 2, 2019Final call with industry partner
-
November 24, 2019International Business Plan
-
December 4, 2019Experience end
Timeline
-
September 2, 2019Experience start
-
September 4, 2019Meet the client using Zoom
Meet the client using Zoom, September 3 at 5pm AZ time. Meet Claire Newell from Best Bet Travel. During this meeting, Claire will detail the project for you and share expectations.
-
October 5, 2019Mid-way check in
Midpoint 1 - Due Friday, Oct 4 - 2 pages in length – identify chosen country & include highlights from research with respect to: barriers to trade, certifications/licenses required & competition in the marketplace.
-
November 2, 2019Final call with industry partner
Midpoint 2- Due Friday, Nov 1 - 2 to 3 pages in length – identify the target audience, narrow down their needs, identify how to reach them, and have a basic outline of the market plan.
-
November 24, 2019International Business Plan
Voice Thread presentation: 5 to 7 minutes highlighting the primary points from your project.
The final project should be 7 to 10 pages in length.
-
December 4, 2019Experience end
Project Examples
Requirements
Based on your budget, business goals, and target customer, students will brainstorm possibilities for a new product or service to contribute to your existing offering.
Project examples include, but are not limited to:
- Innovating an existing product or product line to reach a new international target market
- Identifying which international market to enter (including a brief market entry strategy)
- Outlining how to enter an international market (including identification of key risks, estimated costs, and launch strategies).
- Providing tactical or operational recommendations for a defined market entry/expansion strategy (i.e. hiring/management strategies, cultural norms, and laws/regulations)
- Identifying potential international partners for international expansion, and providing a brief strategic overview).
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Timeline
-
September 2, 2019Experience start
-
September 4, 2019Meet the client using Zoom
-
October 5, 2019Mid-way check in
-
November 2, 2019Final call with industry partner
-
November 24, 2019International Business Plan
-
December 4, 2019Experience end
Timeline
-
September 2, 2019Experience start
-
September 4, 2019Meet the client using Zoom
Meet the client using Zoom, September 3 at 5pm AZ time. Meet Claire Newell from Best Bet Travel. During this meeting, Claire will detail the project for you and share expectations.
-
October 5, 2019Mid-way check in
Midpoint 1 - Due Friday, Oct 4 - 2 pages in length – identify chosen country & include highlights from research with respect to: barriers to trade, certifications/licenses required & competition in the marketplace.
-
November 2, 2019Final call with industry partner
Midpoint 2- Due Friday, Nov 1 - 2 to 3 pages in length – identify the target audience, narrow down their needs, identify how to reach them, and have a basic outline of the market plan.
-
November 24, 2019International Business Plan
Voice Thread presentation: 5 to 7 minutes highlighting the primary points from your project.
The final project should be 7 to 10 pages in length.
-
December 4, 2019Experience end