Lakehead University
Lakehead University
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Marketing Strategy Sprint

31.0504
Open Closing on March 31, 2025 / 4 spots left
University of West Alabama
University of West Alabama
Livingston, Alabama, United States
LaJuan Hutchinson
He / Him
Associate Professor
(1)
7
Timeline
  • April 1, 2025
    Experience start
  • April 3, 2025
    Group Introduction
  • May 6, 2025
    Experience end
Experience
4 projects wanted
Dates set by experience
Preferred companies
Anywhere
Any company type
Events services, Marketing & advertising, Sports & fitness, Travel & tourism

Experience scope

Categories
Social media marketing Marketing analytics Product or service launch Sales strategy Marketing strategy
Skills
marketing strategies strategic marketing campaign management financial analysis marketing market research public relations
Learner goals and capabilities

This experience is designed for learners who are eager to apply their marketing knowledge to real-world projects. Participants will engage in a comprehensive marketing project that involves conducting market research, setting marketing goals, analyzing financial impacts, and crafting a compelling marketing publicity campaign. Learners will leverage their classroom insights to develop strategic marketing solutions that align with industry needs, providing valuable contributions to participating companies.

Learners

Learners
Graduate
Intermediate levels
30 learners
Project
120 hours per learner
Educators assign learners to projects
Teams of 5
Expected outcomes and deliverables
  • Comprehensive market research report
  • Defined marketing goals and objectives document
  • Financial impact analysis report
  • Detailed marketing publicity campaign plan
  • Presentation of marketing strategy to stakeholders
Project timeline
  • April 1, 2025
    Experience start
  • April 3, 2025
    Group Introduction
  • May 6, 2025
    Experience end

Project Examples

Requirements
  • Developing a marketing strategy for a new product launch
  • Creating a publicity campaign for a seasonal sales event
  • Conducting market research to identify new customer segments
  • Designing a digital marketing campaign for brand awareness
  • Analyzing the financial impact of a proposed marketing initiative
  • Crafting a social media strategy to increase engagement
  • Evaluating competitor marketing strategies and proposing improvements
  • Planning a local community outreach marketing event

Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

  • Q1 - Text short
    Will you provide an opportunity for learners to present their work and receive feedback?  *