Lakehead University
Lakehead University
Log in Sign up

Strategic Marketing Solutions for Non-Profits

MARK3313
Open Closing on November 22, 2025 / 3 spots left
Main contact
Douglas College
Douglas College
New Westminster, British Columbia, Canada
Daman Singh
Daman Singh
Marketing Faculty
1
Timeline
  • January 12, 2026
    Experience start
  • March 24, 2026
    Experience end
Experience
3 projects wanted
Dates set by experience
Preferred companies
New Westminster, British Columbia, Canada
Non profit
Non-profit, philanthropic & civil society

Experience scope

Categories
Customer segmentation Digital marketing Communications Marketing strategy
Skills
target audience social media engagement strategic marketing market trend marketing brand positioning marketing strategies digital marketing
Learner goals and capabilities

This experience is designed for learners enrolled in a Non-Profit Marketing course, where they will gain practical skills in developing strategic marketing plans tailored to the unique needs of non-profit organizations. Learners will apply their classroom knowledge to real-world projects, focusing on creating impactful marketing strategies that align with the mission and goals of non-profit clients. By collaborating with industry professionals, learners will enhance their ability to analyze market trends, identify target audiences, and develop actionable marketing plans that drive engagement and support for non-profit initiatives.

Learners

Learners
Undergraduate
Intermediate levels
35 learners
Project
20-29 hours per learner
Educators assign learners to projects
Teams of 5
Expected outcomes and deliverables
  • Comprehensive strategic marketing plan
  • Target audience analysis and segmentation report
  • Digital marketing campaign proposal
  • Social media engagement strategy
  • Brand positioning and messaging framework
Project timeline
  • January 12, 2026
    Experience start
  • March 24, 2026
    Experience end

Project examples

  • Develop a strategic marketing plan for a local animal shelter to increase adoption rates and community support.
  • Create a digital marketing campaign for a food bank to boost donations during the holiday season.
  • Design a social media strategy for an environmental non-profit to raise awareness about a new conservation initiative.
  • Conduct a target audience analysis for a youth mentorship program to enhance volunteer recruitment efforts.
  • Formulate a brand messaging framework for a cultural arts organization to attract diverse audiences.
  • Propose a marketing strategy for a health-focused non-profit to promote a new wellness program.
  • Analyze and recommend improvements for an existing marketing plan of a local educational non-profit.
  • Develop a community engagement plan for a non-profit focused on homelessness prevention.