MBA Brand Strategy Project
Timeline
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October 21, 2020Experience start
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October 27, 2020Project Scope Meeting
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October 29, 2020Brand and Market Overview
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November 10, 2020Consumer Research Plan
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December 3, 2020Experience end
Timeline
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October 21, 2020Experience start
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October 27, 2020Project Scope Meeting
Meeting between students and company to confirm: project scope, communication styles, and important dates.
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October 29, 2020Brand and Market Overview
Teams submit a ~2 page summary of their initial findings: Evaluate the current brand situation and product category. Include environmental factors and market/consumer trends impacting the brand. What are the brand’s key opportunities? Submit on Canvas.
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November 10, 2020Consumer Research Plan
Develop a consumer research plan. Identify your research objective and methodology. Submit on Canvas. 2 page maximum.
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December 3, 2020Experience end
Experience scope
Categories
Market research Marketing strategySkills
competitive analysis business strategy marketing strategy data analysis researchIn this project, a team of 2nd year MBA students will analyze your brand strategy and develop strategic recommendations to support your brand's success in the marketplace. Specifically, students will assess the brand's positioning and target market, evaluate the brand's elements and integrated marketing communications strategy, and understand the brand's ability to leverage its equity for growth.
Learners
The final project deliverables will include:
- A 15-page report detailing the problem, analysis, findings, and recommended solutions.
- A 10-minute presentation with actionable recommendations to improve your brand trajectory.
Project timeline
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October 21, 2020Experience start
-
October 27, 2020Project Scope Meeting
-
October 29, 2020Brand and Market Overview
-
November 10, 2020Consumer Research Plan
-
December 3, 2020Experience end
Timeline
-
October 21, 2020Experience start
-
October 27, 2020Project Scope Meeting
Meeting between students and company to confirm: project scope, communication styles, and important dates.
-
October 29, 2020Brand and Market Overview
Teams submit a ~2 page summary of their initial findings: Evaluate the current brand situation and product category. Include environmental factors and market/consumer trends impacting the brand. What are the brand’s key opportunities? Submit on Canvas.
-
November 10, 2020Consumer Research Plan
Develop a consumer research plan. Identify your research objective and methodology. Submit on Canvas. 2 page maximum.
-
December 3, 2020Experience end
Project Examples
Requirements
Based on the information that you provide, students will develop a comprehensive data-driven report and presentation with an enhanced brand strategy. You will be provided with strategic and tactical recommendations to help you create, advance, or maintain your brand presence.
Project examples include, but are not limited to:
- An analysis of your competitive landscape to identify top competitors in your space.
- Developing a plan to accurately define your organization's brand.
- Helping you define the core proposition of your brand.
- Determining how your brand is perceived by different market segments.
- Understanding the opportunities and threats currently facing your brand.
- Assessing where and how to improve your brand presence.
- Strategizing how to differentiate your brand from competitors.
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Timeline
-
October 21, 2020Experience start
-
October 27, 2020Project Scope Meeting
-
October 29, 2020Brand and Market Overview
-
November 10, 2020Consumer Research Plan
-
December 3, 2020Experience end
Timeline
-
October 21, 2020Experience start
-
October 27, 2020Project Scope Meeting
Meeting between students and company to confirm: project scope, communication styles, and important dates.
-
October 29, 2020Brand and Market Overview
Teams submit a ~2 page summary of their initial findings: Evaluate the current brand situation and product category. Include environmental factors and market/consumer trends impacting the brand. What are the brand’s key opportunities? Submit on Canvas.
-
November 10, 2020Consumer Research Plan
Develop a consumer research plan. Identify your research objective and methodology. Submit on Canvas. 2 page maximum.
-
December 3, 2020Experience end