Tourism Strategy
Timeline
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September 28, 2021Experience start
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October 1, 2021Project Scope Meeting
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December 14, 2021Experience end
Timeline
-
September 28, 2021Experience start
-
October 1, 2021Project Scope Meeting
Meeting between students and company to confirm: project scope, communication styles, and important dates.
-
December 14, 2021Experience end
Experience scope
Categories
Market research Product or service launch Hospitality, tourism & culinary artsSkills
project planning business strategy marketing strategy target market analysis researchThis course explores strategic management and planning in a tourism context. Using both a theoretical and practical approach, students examine the concepts of strategic planning and competitive strategy and how they can be successfully applied by tourism organizations in an increasingly complex and global tourism environment.
Learners
This would be dependent on the desired outcomes, but may include written documents, presentations, or other media formats.
Project timeline
-
September 28, 2021Experience start
-
October 1, 2021Project Scope Meeting
-
December 14, 2021Experience end
Timeline
-
September 28, 2021Experience start
-
October 1, 2021Project Scope Meeting
Meeting between students and company to confirm: project scope, communication styles, and important dates.
-
December 14, 2021Experience end
Project Examples
Requirements
Based on organizational goals for new products or product diversification, students will conduct secondary market research to create a business plan you can implement in your organization. Research will be conducted using a variety of approaches, including:
- Industry profile, trends and outlook
- Target market analysis
- SWOT and Competitive advantage analysis
- Strategic Planning
Please see these examples of projects previously completed by students in this class:
- Target market assessment, feasibility study, or business plan for a new tourism/leisure business (e.g. a new recreation program for a community centre, or a re-vamped hotel rewards program).
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Timeline
-
September 28, 2021Experience start
-
October 1, 2021Project Scope Meeting
-
December 14, 2021Experience end
Timeline
-
September 28, 2021Experience start
-
October 1, 2021Project Scope Meeting
Meeting between students and company to confirm: project scope, communication styles, and important dates.
-
December 14, 2021Experience end