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Marketing Strategy Practicum

BUSIE 702
Open Closing on May 16, 2025 / 3 spots left
Vancouver | New York Institute of Technology (NYIT)
Vancouver | New York Institute of Technology (NYIT)
Vancouver, British Columbia, Canada
Mostafa Purmehdi
Assistant Professor
4
Timeline
  • May 20, 2025
    Experience start
  • June 1, 2025
    Problem Framing & Discovery
  • June 16, 2025
    Midpoint Check-in (Checkpoint 1)
  • June 30, 2025
    Implementation Blueprint (Checkpoint 2)
  • July 14, 2025
    Presentation + Reflection
  • July 16, 2025
    Experience end
Experience
3 projects wanted
Dates set by experience
Preferred companies
Anywhere
Any company type
Any industries

Experience scope

Categories
Marketing strategy
Skills
marketing strategies group dynamics strategic planning consulting teamwork critical thinking problem solving data collection
Learner goals and capabilities

This experience is designed for learners who are part of a marketing strategy practicum focused on enhancing group dynamics and consulting skills. Under the guidance of a faculty advisor, students will act as a small-group consulting team, applying their classroom knowledge to real-world projects. They will engage in data collection and analysis, explore alternative solutions, and provide actionable recommendations. This experience allows learners to develop critical thinking, teamwork, and problem-solving skills, making them valuable contributors to industry projects.

Learners

Learners
Graduate
Intermediate levels
25 learners
Project
Educators assign learners to projects
Teams of 4
Expected outcomes and deliverables
  • Comprehensive project analysis report
  • Data-driven solution proposals
  • Implementation strategy outline
  • Feedback and reflection summary
  • Presentation of findings and recommendations
Project timeline
  • May 20, 2025
    Experience start
  • June 1, 2025
    Problem Framing & Discovery
  • June 16, 2025
    Midpoint Check-in (Checkpoint 1)
  • June 30, 2025
    Implementation Blueprint (Checkpoint 2)
  • July 14, 2025
    Presentation + Reflection
  • July 16, 2025
    Experience end

Project Examples

Requirements
  • Competitor benchmarking study
  • Market analysis for a new product/service launch
  • Digital marketing strategy evaluation

Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

  • Q1 - Text long
    Briefly describe the marketing problem or opportunity you're hoping to address.  *
  • Q2 - Text long
    What are your top 1–3 objectives for this project? (e.g., lead generation, brand awareness, customer acquisition, retention, product launch, etc.)  *
  • Q3 - Text short
    Is there a budget allocated for implementing recommendations during or after the project?  *
  • Q4 - Text short
    What existing tools, subscriptions, or platforms do you have available?  *
  • Q5 - Text short
    Are there paid ad accounts (Google Ads, Meta, LinkedIn, TikTok, etc.) already set up and active?  *
  • Q6 - Text short
    Do you have historical data from previous marketing campaigns, sales, or customer engagement?  *
  • Q7 - Multiple choice
    Are you able to share relevant data with the student consultants under a confidentiality agreement?
    • YES
    • NO
  • Q8 - Text long
    Do you have an established brand identity (logo, guidelines, tone of voice)?  *
  • Q9 - Text short
    Are there existing campaign materials students should review before proposing new strategies?  *
  • Q10 - Text short
    Any constraints students should know about? Anything else you'd like students to prioritize or avoid?  *