Lakehead University
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Communication Development for Youth Audience

COM 100
Closed
Arizona State University (ASU)
Arizona State University (ASU)
Tempe, Arizona, United States
Frederick Corey
Vice Provost
1
Timeline
  • October 8, 2019
    Experience start
  • December 5, 2019
    Experience end
Experience
1/1 project matches
Dates set by experience
Preferred companies
Anywhere
Any
Entertainment, Education, Consumer goods & services, Non-profit, philanthropic & civil society, Travel & tourism, Academic association, Media & production

Experience scope

Categories
Communications Marketing strategy Humanities
Skills
teamwork communication cultural competence
Learner goals and capabilities

Is your organization looking to improve your communication efforts both verbal and nonverbal to attract your target audience? In this course students will assess or create marketing copy for your company to engage the younger generation. These students born in the early 2000s bring new ideas, approaches and voices to organizational culture.

Learners

Learners
Undergraduate
Any level
20 learners
Project
30 hours per learner
Learners self-assign
Teams of 5
Expected outcomes and deliverables

The final project deliverable includes:

1. Executive summary of the project, connecting applications to communication principles studied in class.

2. A communication analysis of the project's goals and outcomes.

Project timeline
  • October 8, 2019
    Experience start
  • December 5, 2019
    Experience end

Project Examples

Requirements

Based on your company’s needs, students in groups of 5 will assess or develop informative and intriguing content that you can utilize to engage an audience or attract a new one in the age range of 14 to 19.

Content will be engaging, thought provoking and creative. Examples of materials that students can assess include social media, websites, previous blogs or article contents.

Project examples include but are not limited to:

  • Create written blogs or articles on topics that engage the youth generation
  • Assess verbal and nonverbal messages aimed at audiences in the 14 to 19 age range
  • Review and revamp written communication to attract a younger audience
  • Test and assess products designed for users in the 16 to 22 age range (e.g., mobile apps)
  • Students can review existing external communications and provide feedback
  • Provide recommendation on external communication to improve messaging

Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

  • Q - Checkbox
  • Q - Checkbox
  • Q - Checkbox