Integrated Marketing Communications Plan for Tourism Industry
Timeline
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January 5, 2020Experience start
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December 1, 2017Creative Pitch
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December 8, 2017Media Plan
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February 1, 2020Project Scope Meeting
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February 23, 2020Checkpoint #1
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March 21, 2020Checkpoint #2
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April 1, 2020Experience end
Timeline
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January 5, 2020Experience start
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December 1, 2017Creative Pitch
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December 8, 2017Media Plan
-
February 1, 2020Project Scope Meeting
Meeting between students and company to confirm: Project scope, communication styles, and important dates and to collect data for an internal needs assessment.
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February 23, 2020Checkpoint #1
Meeting between students and company to review findings and ask questions around target customer profile, customer behaviour, market potential, and analysis of current marketing strategies. Details regarding company brand and messaging, product pricing and distribution, and customer engagement strategies will need to be confirmed.
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March 21, 2020Checkpoint #2
Meeting between students and company to review first draft of the marketing plan. Clarification of details and guiding feedback will need to be given before the final submission.
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April 1, 2020Experience end
Experience scope
Categories
Communications Market research Marketing strategy Hospitality, tourism & culinary artsSkills
promotional strategy marketing strategy integrated marketing communications strategyDo you want a review of your current marketing strategies and recommendations for improvement? In this assignment, student-consultants will work in groups to help you evaluate and improve your current marketing strategies. Depending on your needs, students can assist with strategy development, market segmentation, positioning and branding, product pricing, promotions, personal selling, distribution systems, cross-cultural marketing strategies, and assessment of customer satisfaction.
Learners
Students will present a completed marketing plan based on your needs. This plan can include, but is not limited to:
- Industry best-practices
- Consumer behaviour analysis
- Brand management recommendations
- Product pricing and distribution recommendations
- Market segmentation analysis
- Cross-cultural strategies
- Promotional materials, including email campaign copy and social posts
- Trend analysis
- Evaluation strategies
Project timeline
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January 5, 2020Experience start
-
December 1, 2017Creative Pitch
-
December 8, 2017Media Plan
-
February 1, 2020Project Scope Meeting
-
February 23, 2020Checkpoint #1
-
March 21, 2020Checkpoint #2
-
April 1, 2020Experience end
Timeline
-
January 5, 2020Experience start
-
December 1, 2017Creative Pitch
-
December 8, 2017Media Plan
-
February 1, 2020Project Scope Meeting
Meeting between students and company to confirm: Project scope, communication styles, and important dates and to collect data for an internal needs assessment.
-
February 23, 2020Checkpoint #1
Meeting between students and company to review findings and ask questions around target customer profile, customer behaviour, market potential, and analysis of current marketing strategies. Details regarding company brand and messaging, product pricing and distribution, and customer engagement strategies will need to be confirmed.
-
March 21, 2020Checkpoint #2
Meeting between students and company to review first draft of the marketing plan. Clarification of details and guiding feedback will need to be given before the final submission.
-
April 1, 2020Experience end
Project Examples
Requirements
Project includes, but are not limited to:
- Analysis and assessment of your current marketing strategy
- Determining a new, or more specific, target segment
- Providing messaging strategies to enhance your product's brand
- Creating a promotional campaign
- Recommendations for product pricing and distribution
- Cross-cultural marketing strategy development
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Timeline
-
January 5, 2020Experience start
-
December 1, 2017Creative Pitch
-
December 8, 2017Media Plan
-
February 1, 2020Project Scope Meeting
-
February 23, 2020Checkpoint #1
-
March 21, 2020Checkpoint #2
-
April 1, 2020Experience end
Timeline
-
January 5, 2020Experience start
-
December 1, 2017Creative Pitch
-
December 8, 2017Media Plan
-
February 1, 2020Project Scope Meeting
Meeting between students and company to confirm: Project scope, communication styles, and important dates and to collect data for an internal needs assessment.
-
February 23, 2020Checkpoint #1
Meeting between students and company to review findings and ask questions around target customer profile, customer behaviour, market potential, and analysis of current marketing strategies. Details regarding company brand and messaging, product pricing and distribution, and customer engagement strategies will need to be confirmed.
-
March 21, 2020Checkpoint #2
Meeting between students and company to review first draft of the marketing plan. Clarification of details and guiding feedback will need to be given before the final submission.
-
April 1, 2020Experience end