Riipen | Digital Marketing Strategy

Digital Marketing Strategy

MRKT623

Closed

University Canada West

Vancouver, British Columbia, Canada

Houman Sanandaji (Sasha)

Business School Faculty

(8)

Timeline

April 25, 2022

Experience start
June 14, 2022

Final Report and Presentation Delivery
June 14, 2022

Experience end

Experience

2/5 project matches

Dates set by experience

Preferred companies

Canada

Any

Any industries

Experience scope

Skills

digital marketing competitive analysis sales & marketing marketing strategy research

Learner goals and capabilities

This semester students work on managing digital marketing activities by exploring the process of planning and executing the digital marketing strategies. They will work in groups of 5 to 7 students but there is a chance to keep groups flexible.

Learners

Post-graduate

Any level

35 learners

Project

40 hours per learner

Learners self-assign

Teams of 6

Expected outcomes and deliverables

Students will submit:

Report
Online presentation

Project Deliverables:

There will be five groups of students working on your project and each will deliver one of the following parts of the digital marketing planning for your company.

Digital marketing foundation
SEO
Paid search marketing
Email marketing
Social media marketing
Mobile marketing
Digital strategy

Each group will provide a final report and presentation that provides in-depth explanation on each of the chosen categories.

Project timeline

April 25, 2022

Experience start
June 14, 2022

Final Report and Presentation Delivery
June 14, 2022

Experience end

Project Examples

Requirements

Examples include but are not limited to:

Digital marketing foundation
SEO
Paid search marketing
Email marketing
Social media marketing
Mobile marketing
Digital strategy

Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

Q - Checkbox

Provide a dedicated contact who is available to answer periodic emails or phone calls over the duration of the project to address students' questions.

Q - Checkbox

Riipen template NDA forms will be signed by every student in the team.

Q - Checkbox

UCW is specifically following APA Style 7th edition for reports. Any other format cannot be accepted when delivering the report.

Q - Checkbox

Be available for a quick online call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.

Q - Checkbox

Ba available for one either online or in-person session to explain project objectives for the group.

Q - Checkbox

Introducing someone to attend the final presentation either online or in-person, developing and/or filling the evaluation forms, and providing recommendation letters for the students.

Q - Checkbox

Incentives for students to be provided by the business: An official recommendation letter students can add to their resume, or an endorsement on students' LinkedIn page, or a reference of their cooperation with the business (in any form, LinkedIn reference, a certificate signed and sealed by the respective business, etc.)

Timeline

April 25, 2022

Experience start
June 14, 2022

Final Report and Presentation Delivery
June 14, 2022

Experience end

Digital Marketing Strategy

Timeline

Experience scope

Categories

Skills

Learners

Project timeline

Project Examples

Requirements

Additional company criteria Companies must answer the following questions to submit a match request to this experience:

Additional company criteria

Timeline

Additional company criteria

Companies must answer the following questions to submit a match request to this experience: