Marketing Research & Recommendations on Millennial Client Engagement
MKT266, MKT271
Closed
Prince George, British Columbia, Canada
Timeline
-
February 1, 2019Experience start
-
February 8, 2019Project Scope Meeting
-
March 9, 2019Midway Check In
-
April 2, 2019Experience end
Timeline
-
February 1, 2019Experience start
-
February 8, 2019Project Scope Meeting
Meeting between students and organization to confirm: project scope, communication styles, and important dates.
-
March 9, 2019Midway Check In
Meeting between students and organization to ensure that progress is on track halfway through completion.
-
April 2, 2019Experience end
Experience
1/2 project matches
Dates set by experience
Preferred companies
Anywhere
Any company type
Any industries
Experience scope
Categories
Market research Sales strategy Marketing strategySkills
strategy research analysis- Client industry based market research (Secondary);
- Reviewing the existing communication strategies of the concern to help them learn how industry implements;
- suggesting Integrated marketing communications strategies based on millennial target consumer
- Suggesting evaluation plan to better implement and check effectiveness of the same.
Learners
Learners
Undergraduate
Any level
35 learners
Project
25 hours per learner
Learners self-assign
Teams of 5
- 8-10 pages detailed report, in the form of execution plan based on the research
- 30 mins team presentation (slides can be emailed & even presented via online method)
- In class presentation with other students showcasing their work and learning.
Project timeline
-
February 1, 2019Experience start
-
February 8, 2019Project Scope Meeting
-
March 9, 2019Midway Check In
-
April 2, 2019Experience end
Timeline
-
February 1, 2019Experience start
-
February 8, 2019Project Scope Meeting
Meeting between students and organization to confirm: project scope, communication styles, and important dates.
-
March 9, 2019Midway Check In
Meeting between students and organization to ensure that progress is on track halfway through completion.
-
April 2, 2019Experience end
Project Examples
Requirements
- doing intensive research to find various methods to engage millennial target consumer
- develop creative plan and suggesting cost effective but measurable ways to engage target market consumers.
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Q - Checkbox
Q - Checkbox
Timeline
-
February 1, 2019Experience start
-
February 8, 2019Project Scope Meeting
-
March 9, 2019Midway Check In
-
April 2, 2019Experience end
Timeline
-
February 1, 2019Experience start
-
February 8, 2019Project Scope Meeting
Meeting between students and organization to confirm: project scope, communication styles, and important dates.
-
March 9, 2019Midway Check In
Meeting between students and organization to ensure that progress is on track halfway through completion.
-
April 2, 2019Experience end