Digital Marketing Strategy
Timeline
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April 28, 2023Experience start
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May 1, 2023Client's introductory session for students
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May 15, 2023Project Scope Meeting
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June 12, 2023Final Report and Presentation Delivery
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June 13, 2023Experience end
Timeline
-
April 28, 2023Experience start
-
May 1, 2023Client's introductory session for students
A one-hour session, where client introduces the business and the idea behind the project or students.
-
May 15, 2023Project Scope Meeting
Meeting between students and company to confirm: project scope, communication styles, and important dates.
-
June 12, 2023Final Report and Presentation Delivery
Students will submit the report and deliver their presentation to the preferred audience form the company.
-
June 13, 2023Experience end
Experience scope
Categories
Digital marketing Search engine optimization Social media marketing Marketing analyticsSkills
digital marketing competitive analysis sales & marketing marketing strategy researchThis semester students work on managing digital marketing activities by exploring the process of planning and executing the digital marketing strategies. They will work in groups of 5 to 7 students but there is a chance to keep groups flexible.
Learners
Students will submit:
- Report
- Online presentation
Project Deliverables:
There will be five groups of students working on your project and each will deliver one of the following parts of the digital marketing planning for your company.
- Digital marketing foundation
- SEO
- Paid search marketing
- Email marketing
- Social media marketing
- Mobile marketing
- Digital strategy
Each group will provide a final report and presentation that provides in-depth explanation on each of the chosen categories.
Project timeline
-
April 28, 2023Experience start
-
May 1, 2023Client's introductory session for students
-
May 15, 2023Project Scope Meeting
-
June 12, 2023Final Report and Presentation Delivery
-
June 13, 2023Experience end
Timeline
-
April 28, 2023Experience start
-
May 1, 2023Client's introductory session for students
A one-hour session, where client introduces the business and the idea behind the project or students.
-
May 15, 2023Project Scope Meeting
Meeting between students and company to confirm: project scope, communication styles, and important dates.
-
June 12, 2023Final Report and Presentation Delivery
Students will submit the report and deliver their presentation to the preferred audience form the company.
-
June 13, 2023Experience end
Project Examples
Requirements
Examples include but are not limited to:
- Digital marketing foundation
- SEO
- Paid search marketing
- Email marketing
- Social media marketing
- Mobile marketing
- Digital strategy
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Timeline
-
April 28, 2023Experience start
-
May 1, 2023Client's introductory session for students
-
May 15, 2023Project Scope Meeting
-
June 12, 2023Final Report and Presentation Delivery
-
June 13, 2023Experience end
Timeline
-
April 28, 2023Experience start
-
May 1, 2023Client's introductory session for students
A one-hour session, where client introduces the business and the idea behind the project or students.
-
May 15, 2023Project Scope Meeting
Meeting between students and company to confirm: project scope, communication styles, and important dates.
-
June 12, 2023Final Report and Presentation Delivery
Students will submit the report and deliver their presentation to the preferred audience form the company.
-
June 13, 2023Experience end