Lakehead University
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Tourism Project

TMGT 1110
Closed
Main contact
Thompson Rivers University (TRU)
Thompson Rivers University (TRU)
Kamloops, British Columbia, Canada
David Carter
Assistant Teaching Professor
3
Timeline
  • September 26, 2020
    Experience start
  • September 27, 2020
    Project Scope Meeting
  • December 13, 2020
    Experience end
Experience
1 projects wanted
Dates set by experience
Preferred companies
Anywhere
Small to medium enterprise
Hospitality, Travel & tourism, Sports & fitness

Experience scope

Categories
Operations Project management Product or service launch Marketing strategy Hospitality, tourism & culinary arts
Skills
project planning business strategy marketing strategy research target market analysis
Learner goals and capabilities

This course provides an introduction to tourism as an industry and a phenomenon. Topics covered during the semester will include the economic, social, environmental and political environment in which tourism operates at a global and local level.. In this project, students from the Tourism & Hospitality Management Program will work with your business to diagnose a problem or opportunity, identify possible solutions, make recommendations.

Learners

Learners
Undergraduate
Any level
20 learners
Project
30 hours per learner
Learners self-assign
Teams of 4
Expected outcomes and deliverables

This would be dependent on the desired outcomes, but may include written documents, presentations, or other media formats.

Project timeline
  • September 26, 2020
    Experience start
  • September 27, 2020
    Project Scope Meeting
  • December 13, 2020
    Experience end

Project examples

Starting this September, a group of five student-consultants will develop a thorough action plan for a project of your choosing. You should have a specific project in mind and some ideas about the scope.

Project examples related to marketing, planning and development strategies include but are not limited to:

  • New Product or service launch
  • New Brand
  • New Training roll out
  • Analysis of developing and current trends
  • Policy change management
  • Sales Strategy

Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

  • Q1 - Checkbox
    Minimum of 2-4 interactions with the students in-person or remotely (approximately 4-6 hours over the duration of the project). Student will work independently on this project with minimal guidance.
  • Q2 - Checkbox
    Be available for a quick phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.
  • Q3 - Checkbox
    Provide a dedicated contact who is available to answer periodic emails or phone calls over the duration of the project to address students' questions.