Marketing Plan and Implementation
Project scope
Categories
Operations Marketing strategy MediaSkills
digital marketing competitive analysis project planning sales & marketing marketing strategyWe are looking to work with students to identify new opportunities to achieve our business goals. This is mainly with focus on marketing to position Petra Mayer & Associates Consulting Inc. in the market as an expert and generate high value leads.
- Develop a Strategic Marketing Plan
- Evaluate potential channels and develop consistent branding and positioning (e.g. social media channels, inbound links through PR opportunities and online profiles)
- Develop content (e.g. blog posts, lead magnets. video material, free resources)
- Implement website enhancements to provide access to these resources (opt-in pages, email automation)
- Identify and document the systems and processes for easy and effective continuation of these efforts by Petra Mayer & Associates Consulting Inc. after completion of the internship (e.g. Job description, team member selection, onboarding)
- As we are also working with another group of students for a Riipen project, the intern may be involved in coordinating efforts with those students.
- Some exposure to the consulting projects underway during the student's internship may be possible.
About the company
At Petra Mayer & Associates Consulting, we help you with customized and effective training services so our clients can increase productivity and scalability by offering engaging learning solutions.
We see ourselves as partners of our clients and work with them over longer timeframes and multiple projects. This may open our systems up to more vulnerability as we use client systems.
While we are a company of one, we do work with contractors who are entrepreneurs in their own rights. That is another potential area of vulnerability.
We need to protect our own systems and that of our clients.