B2B Advertising system - New product, likely a disruptor in current market.
Project scope
Categories
Market research Marketing strategySkills
digital marketing competitive analysis business strategy marketing strategy data analysisThis system has been in development for 2 years and our goal now is to determine/confirm market acceptance, pricing levels, distribution channels, revenue streams, what the competitive landscape looks like, and if possible size of global market.
A secondary objective would be to understand if a market exists for a retailer (staples, walmart, etc) "on the shelf" packaged for sale, commercial application and its viablity.
Successful outcomes include a market research report, informed by primary data collection.
We would like to understand our customer base through surveys and conversations to gather insights into the above noted objectives.
This data should inform a final report that provides us with the necessary information to raise further funds for commercialization.
PLEASE NOTE: We would like to run two separate projects with the same objectives, so that we can compare outcomes.
About the company
Fenoto Technologies Inc. has developed an e-paper system to replace the use of paper in multiple applications. The system has two primary use cases 1) a collaborative calendar for use at home and away from home and 2) a e-paper system to replace paper based Out Of Home small frame marketing systems for use publicly and in private business applications.