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Growth and Business Strategy for Genialitàly

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OK PRODUCTIONS LLC
OK PRODUCTIONS LLC
New York, New York, United States
Ornella Fado
Ornella Fado
PRESIDENT- PRODUCTION
3
Project
Academic experience or paid work
120 hours of work total
Learner
Anywhere
Advanced level

Project scope

Categories
Market research Search engine optimization Sales strategy
Skills
growth strategies marketing business strategies market research search engine optimization research italian language
Details

The main goal for the project is to create a growth and business strategy for Genialitàly, a not-for-profit organization with the goal of offering promotional support and services to the Italian tourism sector, to educational institutions and their study abroad programs and services, as well as to Italian companies within all sectors. This will involve several different steps for the students, including:


  • Conducting market research on the Italian tourism sector, educational institutions, and Italian companies.


  • Analyzing the current services and promotional support offered by Genialitàly.


  • Analyze the current website and suggest changes for marketing and SEO optimization.


  • Developing a growth strategy to expand the reach and impact of Genialitàly's services.


  • Creating a business strategy to ensure the sustainability and effectiveness of Genialitàly's operations.


  • Identifying potential partnerships and collaborations to enhance Genialitàly's offerings.
Deliverables

By the end of the project, students should complete the following list of activities:


- A comprehensive market research report on the Italian tourism sector, educational institutions, and Italian companies.


- An analysis of Genialitàly's current services and promotional support, including strengths and areas for improvement.


- A growth strategy outlining specific actions and initiatives to expand Genialitàly's reach and impact.


- A business strategy detailing the organization's operational and financial plans for sustainability and effectiveness.


- A list of potential partnerships and collaborations with a rationale for each.



Final deliverables:


- A final report including all research, analysis, and strategies developed.


- A 10-minute presentation explaining the growth and business strategy recommendations.


- Recommendations for implementation and next steps for Genialitàly based on the strategies developed.

Mentorship
  • Bi-weekly or monthly meetings to support students and answer any questions about the project as needed
  • All data and analytics needed to complete the project


Supported causes

The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.

Industry, innovation and infrastructure

About the company

Company
https://ornellafado.com
New York, New York, United States
2 - 10 employees
Entertainment, Marketing & advertising, Media & production, Public relations & communications

OK Productions LLC, is a New York based company owned and managed by Ornella Fado. OK Productions LLC with TV show s such as Brindiamo!, Brindiamo! On The Sea, Brindiamo! Special edition Italy, Brindiamo! Special edition Canada ,Special edition Bermuda & Brindiamo! In My Kitchen, is providing viewers with content that celebrates the Italian culture and lifestyle in the world. OK Productions LLC is also the author of many events and charity events and the creator of the Brindiamo! Restaurants week and the newest Brindiamo! Guide, the only guide about fine Italian restaurants around the world. Brindiamo! Channel is a linear channel available on Samsung TV PLUS