The main goal of this project would be to design and plan a manageable way to measure the visitor response to our extra programming components (i.e., theme weeks).

The Experiential Learning teams currently put significant effort into planning and implementing additional programs for our visitors without a way to measure outcomes, determine if the made an impact to visitors or determine if the programs should be repeated, changed or cancelled.

Ideally, the outcome of this project could help us to investigate and suggest improvements for how could we start gathering data that could be used for future decision making on our extra-programming components.

Students will complete the Digital Transformation Management (DTM) program founded by Simon Fraser University’s Beedie School of Business to help them with their project. Some of the tasks learners will need to complete to achieve the project goals may include:

·      Develop a value proposition statement for the organization/unit 

·      Create a process map and a customer journey/empathy map 

·      Explore technology options (e.g., application integration, customer experience)  

·      Identify KPIs for the process and create options for improvement 

·      Analyze the options using a decision matrix and recommend change  

·      Create a draft project plan  

·      Identify bottlenecks and possible mitigation strategies for the project proposal 

Throughout the project participant teams will work directly with the participating organizational contact/project mentor who will provide information and regular feedback.

DTM faculty will also provide feedback and guide students in the proper application of the concepts.

Students can complete this project without any prior knowledge of the company or business unit and their processes but will be expected to research and learn as the project evolves.