Marketing Plan

Open
She / Her
Owner/CEO
(2)
5
Project
Academic experience or paid work
60 hours of work total
Learner
Anywhere
Intermediate level

Project scope

Categories
Market research Marketing analytics
Skills
marketing strategies marketing marketing planning
Details

Our company advertises our products online. We hope to revamp our marketing strategy to attract more customers.

We want students to help us build a marketing plan to grow and engage our target market.

This will involve several different steps for the students, including:

  • Familiarizing themselves with our current marketing goals and strategies.
  • Researching how customers perceive our brand and marketing.
  • Recommending new channels we should use for promotion.
  • Identifying an appropriate budget for advertising.

Bonus steps in the process would also include:

  • Recommending updates to our messaging that can better explain our value proposition.
Deliverables

By the end of the project, students should demonstrate:

  • Familiarity with our marketing goals and strategies
  • Understanding of customer perceptions of our brand
  • Recommendations for new promotion channels
  • Identification of an advertising budget

Bonus steps would include:

  • Updating our messaging

Final deliverables should include

  • A final report.
Mentorship
Domain expertise and knowledge

Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.

Skills, knowledge and expertise

Sharing knowledge in specific technical skills, techniques, methodologies required for the project.

Hands-on support

Direct involvement in project tasks, offering guidance, and demonstrating techniques.

Tools and/or resources

Providing access to necessary tools, software, and resources required for project completion.

Regular meetings

Scheduled check-ins to discuss progress, address challenges, and provide feedback.

About the company

Company
Canada
0 - 1 employees
Cosmetics & beauty
Representation
Women-Owned BIPOC-Owned 2slgbtqia+-owned Small Business

A woman-founded nail studio committed to all clients to walk out feeling and looking beautiful while creating a loving and diverse community.