Market Expansion and Strategic Marketing Plan for Service+ Displays
Project scope
Categories
Market research Competitive analysis Market expansion Marketing strategySkills
marketing research marketing market opportunitiesValkarTech aims to expand its market reach and optimize its marketing strategy for its Service+ displays. The challenge is to identify new market segments and develop an effective strategic and marketing plan. This project will involve conducting market research to uncover potential customer bases and analyzing competitors to better position ValkarTech's offerings. The goal is to create a comprehensive strategy that aligns with the company's growth objectives and enhances its competitive edge. Students will apply their knowledge of market analysis, strategic planning, and marketing principles to address this real-world business challenge. The project will focus on synthesizing data, formulating actionable strategies, and presenting findings in a professional manner.
- A detailed market research report identifying potential new market segments for Service+ displays.
- A strategic marketing plan outlining key initiatives and tactics to reach identified segments.
- A competitive analysis report highlighting strengths, weaknesses, opportunities, and threats in the current market landscape.
- A presentation summarizing the research findings and strategic recommendations, designed for ValkarTech's executive team.
Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.
Sharing knowledge in specific technical skills, techniques, methodologies required for the project.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Providing access to necessary tools, software, and resources required for project completion.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
About the company
ValkarTech est une firme d'experts-conseils spécialisée dans l'optimisation des opérations d'entretien ménager, proposant des solutions innovantes pour améliorer la qualité et l'efficacité des services de propreté. Parmi nos solutions, les écrans Service+ permettent aux gestionnaires d'immeubles d'afficher des informations stratégiques, de recueillir des avis en temps réel et d'améliorer la communication avec les occupants.