As a consumer product brand carried at a third-party retailer, we know that our digital platforms are vital to our marketing success. Our website is designed to share product information, educate and inspire home design enthusiasts, and drive consumers to our retail partner (ecomm or in-store).

We know that we need a stronger SEO strategy. We would like to collaborate with students to understand what we need to do to generate more traffic through search engines. 

Students should be prepared to:

• Complete an SEO analysis on our website
• Conduct competitive keyword research
• Update our website with the best structure and elements for SEO
• Develop an on-page and off-page SEO plan
• Identify key metrics to track for success

Final deliverables include:

A written report (approximately five pages or 15 slides) on your research findings and recommendations. Recommendations should be creative, specific, measurable and actionable.