Nurse Practitioner Platform Integration and Marketing Strategy

Closed
Easy Artisan Websites
Hamilton, Ontario, Canada
Julie Dulong
She / Her
Founder
(9)
6
Project
Academic experience
120 hours of work total
Learner
Canada
Intermediate level

Project scope

Categories
Healthcare Communications Market research Digital marketing Marketing strategy
Skills
marketing strategies marketing campaign management nurse practitioner (aprn-cnp) compliance requirements
Details

Easy Artisan Websites seeks to explore the integration of The Website Membership as a front-facing platform with a fully HIPAA-compliant standalone system like Jane App.


The goal is to create a seamless, secure, and efficient solution tailored for nurse practitioners in Alberta. This project will involve researching best practices for such integrations, ensuring compliance with healthcare regulations, and optimizing user experience.


Additionally, the project will focus on developing a targeted marketing campaign aimed at nurse practitioners who can now operate their own practices under the new "Nurse Practitioner Primary Care Program" in Alberta.


The campaign should highlight the benefits of the integrated platform, emphasizing ease of use, security, and the potential to enhance patient care.

Deliverables

The project deliverables include:

  • a comprehensive report detailing the integration strategy between The Website Membership and Jane App (or similar) HIPAA compliant platform.
  • a marketing campaign plan directed at Alberta's nurse practitioners, including key messaging, proposed channels, and a timeline for implementation.
  • a clear roadmap for Easy Artisan Websites to effectively reach and support nurse practitioners in establishing their practices.
Mentorship
Domain expertise and knowledge

Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.

Skills, knowledge and expertise

Sharing knowledge in specific technical skills, techniques, methodologies required for the project.

Hands-on support

Direct involvement in project tasks, offering guidance, and demonstrating techniques.

Tools and/or resources

Providing access to necessary tools, software, and resources required for project completion.

Regular meetings

Scheduled check-ins to discuss progress, address challenges, and provide feedback.

About the company

Company
Hamilton, Ontario, Canada
0 - 1 employees
Business & management, Business services, Education, Media & production, Public relations & communications
Representation
Women-Owned Small Business

Easy Artisan Websites is a full service web design agency for women entrepreneurs ready to scale. We off both custom projects including strategy, branding, web design and development, and SEO optimized copywriting.