Nurse Practitioner Platform Integration and Marketing Strategy


Project scope
Categories
Healthcare Communications Market research Digital marketing Marketing strategySkills
marketing strategies marketing campaign management nurse practitioner (aprn-cnp) compliance requirementsEasy Artisan Websites seeks to explore the integration of The Website Membership as a front-facing platform with a fully HIPAA-compliant standalone system like Jane App.
The goal is to create a seamless, secure, and efficient solution tailored for nurse practitioners in Alberta. This project will involve researching best practices for such integrations, ensuring compliance with healthcare regulations, and optimizing user experience.
Additionally, the project will focus on developing a targeted marketing campaign aimed at nurse practitioners who can now operate their own practices under the new "Nurse Practitioner Primary Care Program" in Alberta.
The campaign should highlight the benefits of the integrated platform, emphasizing ease of use, security, and the potential to enhance patient care.
The project deliverables include:
- a comprehensive report detailing the integration strategy between The Website Membership and Jane App (or similar) HIPAA compliant platform.
- a marketing campaign plan directed at Alberta's nurse practitioners, including key messaging, proposed channels, and a timeline for implementation.
- a clear roadmap for Easy Artisan Websites to effectively reach and support nurse practitioners in establishing their practices.
Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.
Sharing knowledge in specific technical skills, techniques, methodologies required for the project.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Providing access to necessary tools, software, and resources required for project completion.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
About the company
Easy Artisan Websites is a full service web design agency for women entrepreneurs ready to scale. We off both custom projects including strategy, branding, web design and development, and SEO optimized copywriting.