About Us: Easy Artisan Websites is seeking a motivated team of students to develop a digital marketing campaign for our latest product, The Website Membership. This project offers a chance to gain hands-on experience in various aspects of digital marketing, from content creation to brand engagement.

Project Goals: The main objective is to boost brand awareness and engagement. Each team member will fill one of five key roles: Market Research, Social Media Marketing and Strategy, Graphic Design, Virtual Assistant, and SEO Copywriting. Working independently and together, you’ll work closely with our team to align the campaign with our brand values and goals.

Why Join? This project offers valuable real-world experience in digital marketing, content creation, and project collaboration. You’ll work as a team, contribute creatively, and learn how to build an effective digital marketing campaign from the ground up.

Role Responsibilities:

Market Research

• Conduct research into the most valuable topics for the target audience for both social media posts and blog articles 
• Research competition and adjacent businesses on real time social media platforms for content topic ideas
• Scan followers of the competition and adjacent businesses on real time social media platforms for audience needs

Social Media Marketing & Strategy

• Create a comprehensive 52 week digital marketing campaign including timeline and strategy for each month and quarter
• Create a social media content calendar and schedule for the campaign
• Work with Graphic Design learner and Virtual Assistant learner to create social media posts to fill the content calendar

Graphic Design

• Build out a complete set of 50 unique branded social media templates for a consistent look and feel 
• Templates to be created in Instagram post, Instagram stories, and Facebook post formats 
• Assist social media marketing learner to create specific graphics and elements for individual posts
• Create a repository for all the graphic elements and templates created

Virtual Assistant

• Assist Social Media Marketing learner to create the digital marketing plan 
• Assist SEO copywriting learner as required 
• Assist Social Media Marketing learner by conducting hashtag research 
• Conduct research and create a list of social profiles resembling our target audience and following them from the employers account 
• Engage on above profiles to create awareness of the employers social media presence
• Engage with comments and reactions on the employers profiles

SEO Copywriting

• Write as many well researched blog articles as possible during the project timeline to link in the social profiles (general keywords to be provided)
• Research best keywords for articles based on the general keywords provided 
• Schedule blog articles for delivery on Wordpress website

• A comprehensive 52 week digital marketing campaign 
• A 52 week content calendar 
• Weekly 30-60 minute strategy calls with employer 
• Social Media templates bundle (50 designs, in 3 formats)
• Social media posts with accompanying images and/or graphics to fill the content calendar. As many as can be completed during the project timeline
• SEO Optimized blog articles (general keywords to be provided), as many as can be completed during the project timeline.
• Load and scheduled completed Social Media posts into scheduling software 
• Load and schedule blog posts on Wordpress website