We would like students to help us with a social media strategy and content that is aligned with our vision, mission, and sector (parenting/play couches). We will ensure the student has a clear understanding of what these elements are for our organization.

We are a play couch company in Canada called Go Coconut. We manufacture play couches for kids and have seen exponential growth in this sector in the past year. We are looking to establish ourselves as partners during the parenthood journey, and give resources and knowledge to our customers about the benefits of creating a yes space for their children, as well as supporting the development of gross motor skills for their children. We also believe in mindful parenting related to the Montessori philosophy.

Next summer we will be launching a new product, while still trying to increase sales on our best seller. In the past year a lot of competitors have pop-up, and differentiating ourselves is more important than ever.

We are a small business, and looking to define an interesting scope for you. You will be working on our social media strategy for our organization which could include:

• Perform a social media audit, report results, and describe insights gained.
• Define target audiences for the brand on social media and were they are active.
• Give us ideas on how we can develop content for each social media channel, and how we can better connect with our audience.
• Explain the content the brand can create or co-create to match target audience interests with examples.
• Help us improve our brand ambassador program.

If you like the sound of our culture, and are ready to tackle this challenge with us, then we'd love to hear from you.

We want to make this experience great for the students. We can give a couple of hours a week if needed.