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SEO Content Strategy and Implementation

Open
Arban Corp
Arban Corp
Hamilton, Ontario, Canada
Arslan Babar
Director
(5)
4
Project
Academic experience
60 hours of work total
Learner
Anywhere
Intermediate level

Project scope

Categories
Communications Competitive analysis Digital marketing Search engine optimization Marketing strategy
Skills
marketing brand awareness brand alignment off-page optimization (seo)
Details

Arban Corp aims to enhance its online presence and improve its website's ranking on Google. The project involves developing a comprehensive SEO content strategy that focuses on creating high-quality backlinks and writing engaging blog posts. The goal is to utilize provided keywords effectively to boost the website's visibility and attract more organic traffic. Learners will apply their knowledge of SEO principles and digital marketing strategies to create content that aligns with Arban Corp's brand and objectives. The project will involve researching industry trends, analyzing competitor strategies, and crafting content that resonates with the target audience. By the end of the project, learners will have gained practical experience in SEO content creation and strategy implementation.

Deliverables

- A detailed SEO content strategy document outlining the approach to improve website ranking.


- A set of 3-5 blog posts optimized per week with the provided keywords.


- A report on backlink opportunities and a plan for implementation.


- A presentation summarizing the strategy, content created, and expected outcomes.

Mentorship
Domain expertise and knowledge

Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.

Skills, knowledge and expertise

Sharing knowledge in specific technical skills, techniques, methodologies required for the project.

Hands-on support

Direct involvement in project tasks, offering guidance, and demonstrating techniques.

Tools and/or resources

Providing access to necessary tools, software, and resources required for project completion.

Regular meetings

Scheduled check-ins to discuss progress, address challenges, and provide feedback.

About the company

Company
https://www.arban.ca
Hamilton, Ontario, Canada
2 - 10 employees
Business services, Construction, engineering & trades, It & computing, Technology

Arban represents a cutting-edge mobile application seamlessly bridging the gap between consumers and service providers across diverse industries within a local radius. Our current focal points lie in two essential categories: home maintenance and auto-mechanic services.