TEAM Finance & Real Estate Group Inc. aims to optimize its online presence by enhancing its website analytics capabilities. The current website lacks comprehensive analytics tools to effectively track user behavior, engagement, and conversion rates. This project seeks to address these gaps by implementing advanced analytics solutions that align with the company's business objectives. The goal is to provide actionable insights that can drive strategic decisions and improve user experience. Learners will apply their knowledge of web analytics, data interpretation, and digital marketing strategies to develop a robust analytics framework. Tasks include evaluating existing analytics tools, recommending enhancements, and integrating new features to capture detailed user data. The project will culminate in a comprehensive report and presentation of findings and recommendations.

The deliverables for this project include a detailed evaluation of the current website analytics setup and a proposal for enhancements. Learners will also deliver an implementation plan for integrating new analytics tools and features. Additionally, a final report summarizing the findings, recommendations, and a presentation to the TEAM Finance & Real Estate Group Inc. management team will be required. This will ensure the company can make informed decisions based on the improved analytics framework.