The project aims to enhance ARBAN Corp's brand awareness and market presence through a comprehensive marketing strategy. The team will focus on developing strategic marketing plans that align with ARBAN's goals and values. Learners will apply their classroom knowledge to craft engaging social media content, identify and define target audiences, and produce SEO-optimized content and blog posts. The project will provide insights into the integration of software technology in marketing, specifically tailored to the service industry. The goal is to create a cohesive marketing approach that elevates ARBAN's visibility and influence in the industry, while also offering learners a practical understanding of tech-driven marketing solutions.

The deliverables for this project include a detailed strategic marketing plan that outlines key objectives and tactics. The team will also produce a series of engaging social media posts and a content calendar. Additionally, learners will deliver a report identifying target audiences and a set of SEO-optimized blog posts. These deliverables will demonstrate the application of marketing strategies and technology integration to enhance ARBAN's market presence.