Digital Strategy Creation

Project scope
Categories
Communications Digital marketing Social media marketing Marketing analyticsSkills
content creation digital media strategy social media strategy new product development salesWe would like students to help us with creating content that is aligned with our vision, mission, and sector (parenting/play couches). We will ensure the student has a clear understanding of what these elements are for our organization.
We are a play couch company in Canada called Go Coconut. We manufacture play couches for kids and have seen exponential growth in this sector in the past year. We are looking to establish ourselves as partners during the parenthood journey, and give resources and knowledge to our customers about the benefits of creating a yes space for their children, as well as supporting the development of gross motor skills for their children. We also believe in mindful parenting related to the Montessori philosophy.
Next summer we will be launching a new product, while still trying to increase sales on our best seller. In the past year a lot of competitors have pop-up, and differentiating ourselves is more important than ever.
Ultimately, you will be working on our social media strategy for our organization. We would of course love a social media calendar, or a series of captions that we could also use.
If you like the sound of our culture, and are ready to tackle this challenge with us, then we'd love to hear from you.
About the company
Our goal is to empower kids to build, play and for families to create memories together. We are a POC women-led small business based in Montreal, QC, and we always thought that modular foam furniture was exciting but, as parents, finding a set to purchase for our own kids here in Canada has always been difficult! Not only did we feel Canadian families desired more accessibility to such product, we also thought they would prefer something manufactured locally, here in Canada!