- Description
-
dadpad is a new company born from wanting comfort. The companies founders both met watching there kids play hockey in an arena. Both founders come to learn they both have had devastating accidents leaving them both with many injuries. Due to this, they both stand and don't sit very much. The problem: leaning on cold rails in rinks, or on fences to watch outdoor sports it gets uncomfortable. So, dadpad was born, it started with a pool noodle but now we are using NBR foam and athletic knit fabric, we initially had no clue that it would become what it has today. dadpad has 3 patents in North America, and currently patent pending internationally. The original thought was just for comfort, but now it has become about team support, phone holder, and a drink holder to make every rail as comfortable as a seat. Also the other opportunity is in advertising, anywhere there is a rail, fence, post, etc. We are currently looking to launch in Jan 2025 as word of mouth.
- Number of employees
- 2 - 10 employees
- Company website
- https://dadpad.ca
- Categories
- Market research Market expansion Marketing strategy Social media marketing
- Industries
- Business services Entertainment Marketing & advertising Sports & fitness
- Representation
- Small Business
Recent projects
DadPad Accessory Integration Project
The DadPad company aims to enhance its current product line by integrating innovative features that cater to user convenience and engagement. The existing product is known for its comfort and personalized branding, and it actively engages the community through advertisement. With patents secured for a cup or drink holder and a phone holder that allows hands-free filming, the company seeks to incorporate these features seamlessly into the product. The goal of this project is to design and prototype these add-ons, ensuring they align with the brand's emphasis on comfort and user experience. This project provides an opportunity for learners to apply their knowledge in product design, prototyping, and user experience testing, focusing on creating practical and appealing solutions. - Design integration of cup/drink holder and phone holder. - Ensure compatibility with existing product design and branding. - Prototype development and testing for user experience. - Align with community engagement strategies.
Enhanced Shopify User Experience for dadpad
dadpad is in the early stages of establishing its online presence using the Shopify platform. While this serves as a solid foundation, the company anticipates the need for a more interactive and user-friendly design as it scales. The current setup lacks the capability for seamless interaction with shared designs, which is crucial for future growth. The goal of this project is to enhance the Shopify store's user experience by integrating features that allow for easier navigation and interaction with shared designs. This will involve researching best practices in e-commerce design, understanding user needs, and implementing solutions that align with dadpad's brand identity. The project provides an opportunity for learners to apply their knowledge of web design, user experience, and e-commerce platforms.
DadPad Brand Awareness and Customer Engagement Strategy
DadPad, a company focused on providing innovative products for everyone, seeks to enhance its brand presence and customer loyalty. The project aims to develop comprehensive strategies that will increase brand awareness, drive sales, and cultivate a loyal customer base. Students will analyze current market trends, assess DadPad's existing marketing efforts, and identify opportunities for improvement. The project will involve creating targeted marketing campaigns, leveraging social media platforms, and exploring partnerships with influencers or organizations that align with DadPad's mission. By applying classroom knowledge in marketing and consumer behavior, students will gain practical experience in developing and implementing effective brand strategies. Key tasks include: - Conducting a SWOT analysis of DadPad's current brand positioning. - Researching and identifying target demographics and potential market segments. - Designing a multi-channel marketing campaign to increase brand visibility. - Proposing strategies for customer engagement and retention.