It was a pleasure working with Katarina! She provided a comprehensive list of tasks at the beginning of the project and maintained regular communication.

It was a great experience working with Kay's Amaranth. They were very communicative, understanding, and helpful.

This company does a rigorous job in their research analysis and has a strong and supportive team. They have brought valuable insight towards amaranth-based protein. I would highly recommend collaborating with them.

Kay’s Amaranth Social Media Awareness Strategy has been an enriching process and has taught me valuable skills in Content Creation. Katarina’s expertise on brand building & online media presence has helped me better navigate on how to strategically position the company in various platforms amongst other competitors. Her intuitive approach is creative and original.

Working on Market Segmentation and Early Adopter Identification for Amaranth-Based Proteins from Kay's Amaranth Inc. was an interesting and valuable learning experience. It allowed me to deepen my understanding of how to identify and target specific customer segments for a niche product like amaranth-based proteins. Through this project, I learned how to conduct market research effectively to pinpoint potential early adopters and create tailored marketing strategies to reach them. Developing a multi-platform content strategy using Instagram, TikTok, YouTube, influencer partnerships, and email marketing was particularly engaging. It gave me practical experience in aligning marketing efforts with brand objectives and understanding what content works best for different customer segments. Additionally, this project sharpened my skills in audience targeting, data analysis, and strategic planning. It also helped me become more adaptable and creative when developing marketing solutions for emerging products. The experience was not only enjoyable but also highly relevant to my management studies and future group projects. It provided me with practical tools and strategies that I can apply to various marketing challenges and enhanced my ability to think strategically about consumer behavior and segmentation.

Katsiara Apet is a great mentor; I stumbled upon a few dead-ends or blocks when researching or finalizing the project, and she guided me along. I got to transfer my skills from prior projects onto this one and apply them to the best of my abilities thanks to her counselling. Moreover, it's a pleasure working with her!

I appreciated the opportunity to work on this project. It was a valuable experience that deepened my understanding of the Amaranth ingredient. Additionally, I was able to further develop my skills in marketing research.