Digital Customer Relationship Development
WPC 494
Closed
Tempe, Arizona, United States
Timeline
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March 14, 2020Experience start
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March 18, 2020Survey completion by firm.
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March 28, 2020MId-project meeting (if needed)
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April 4, 2020Top team Presentation & Questions from firm.
-
April 11, 2020Project End. Students provide their final deliverables.
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April 20, 2020Video Introductions and questions from students based on survey.
-
April 11, 2020Experience end
Timeline
-
March 14, 2020Experience start
-
March 18, 2020Survey completion by firm.
Via email.
-
March 28, 2020MId-project meeting (if needed)
Zoom meeting
-
April 4, 2020Top team Presentation & Questions from firm.
Zoom meeting
-
April 11, 2020Project End. Students provide their final deliverables.
Delivery of a final project.
-
April 20, 2020Video Introductions and questions from students based on survey.
Zoom meeting.
-
April 11, 2020Experience end
Experience
1/1 project matches
Dates set by experience
Preferred companies
Anywhere
Small to medium enterprise, Sole proprietorship
Consumer goods & services
Experience scope
Categories
Communications Sales strategySkills
strategic thinking & presentation digital marketing sales & marketingThis semester the course is seeking proposals for a brief three-week project with a small consumer goods company that wishes to investigate ways to gain closer relationships with current customers and investigate other ways to gain new customers through digital means.
In mid-March, four teams of four students will work with your organization to develop strategies to help create deeper or new customer relationships. The teams will be competing among themselves for the best execution and plan.
Learners
Learners
Undergraduate
Any level
17 learners
Project
10 hours per learner
Learners self-assign
Teams of 4
- Project plan
- Final project report presentation and supporting documents from the top team (as chosen by the instructor) with recommendations and an executive summary (via a virtual webinar format)
- Any additional useful information/proposals from the other three teams.
Project timeline
-
March 14, 2020Experience start
-
March 18, 2020Survey completion by firm.
-
March 28, 2020MId-project meeting (if needed)
-
April 4, 2020Top team Presentation & Questions from firm.
-
April 11, 2020Project End. Students provide their final deliverables.
-
April 20, 2020Video Introductions and questions from students based on survey.
-
April 11, 2020Experience end
Timeline
-
March 14, 2020Experience start
-
March 18, 2020Survey completion by firm.
Via email.
-
March 28, 2020MId-project meeting (if needed)
Zoom meeting
-
April 4, 2020Top team Presentation & Questions from firm.
Zoom meeting
-
April 11, 2020Project End. Students provide their final deliverables.
Delivery of a final project.
-
April 20, 2020Video Introductions and questions from students based on survey.
Zoom meeting.
-
April 11, 2020Experience end
Project Examples
Requirements
Customer Relationship Development (Digital):
- Develop a project plan to identify your firm’s current practices with your current customers.
- Research and suggest possible improved or additional actions to increase customer relationship bonds with those customers.
- Indicate suggestions that might help in implementing the plan.
- Research and suggest possible additional strategies to develop new digital customers
- Indicate suggestions for digital tools that might help in implementing the plan.
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Q - Checkbox
Q - Checkbox
Q - Checkbox
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Timeline
-
March 14, 2020Experience start
-
March 18, 2020Survey completion by firm.
-
March 28, 2020MId-project meeting (if needed)
-
April 4, 2020Top team Presentation & Questions from firm.
-
April 11, 2020Project End. Students provide their final deliverables.
-
April 20, 2020Video Introductions and questions from students based on survey.
-
April 11, 2020Experience end
Timeline
-
March 14, 2020Experience start
-
March 18, 2020Survey completion by firm.
Via email.
-
March 28, 2020MId-project meeting (if needed)
Zoom meeting
-
April 4, 2020Top team Presentation & Questions from firm.
Zoom meeting
-
April 11, 2020Project End. Students provide their final deliverables.
Delivery of a final project.
-
April 20, 2020Video Introductions and questions from students based on survey.
Zoom meeting.
-
April 11, 2020Experience end