Arizona State University (ASU)

Tempe, Arizona, United States

This semester the course is seeking proposals for a brief three-week project with a small consumer goods company that wishes to investigate ways to gain closer relationships with current customers and investigate other ways to gain new customers through digital means. In mid-March, four teams of four students will work with your organization to develop strategies to help create deeper or new customer relationships. The teams will be competing among themselves for the best execution and plan.