Mixed graduate class with multiple backgrounds including: Civil Engineering Agriculture Architecture Environmental Science Forestry Chemistry

Secondary research on industry, client's current digital assets, competitor's digital assets and consumer journey map Creation of evidence-based recommendations and strategic plans, utilizing industry-standard tools to effectively connect brands with their target audiences. Using Canva and Adobe Express to create content examples.

The course is the students’ opportunity to execute a professional marketing or business research study in their area of specialization. Students exercise their professionalism and applied research skills to facilitate a sound business decision on a problem/opportunity in a real client business context.  In this course, students apply their research design and execution skills (e.g., survey writing, focus group, interviews, desk research, etc.) using consultative, project management, and client service knowledge as they work in teams on a marketing problem. They prepare a professional research report and present findings and recommendations to a selected audience. Address client project needs by evaluating the availability of secondary research and designing required primary research Collect research data to maximize representative, timely, and comprehensive research findings Use project management techniques to execute the research process Adhere to professional and ethical guidelines to minimize harm to participants and challenges about the authorship Interpret research findings to formulate recommendations Present results and recommendations to disseminate research findings  

Students have international experience and bring to the table the following: 1. Cross-Cultural Communication: Ability to effectively communicate and collaborate with individuals from diverse cultural backgrounds, understanding cultural nuances and adapting communication styles accordingly. 2. International Business Strategy: Proficiency in formulating and implementing business strategies that account for global market trends, competition, regulatory environments, and cultural differences. 3. Market Analysis and Research: Skills in conducting comprehensive market analysis, identifying global business opportunities, evaluating market potential, and conducting market research to support decision-making. 4. Global Supply Chain Management: Understanding global supply chain dynamics, logistics, sourcing strategies, and risk management in international operations. 5. International Finance and Trade: Knowledge of international finance mechanisms, foreign exchange markets, trade finance, global financial regulations, and risk management in international transactions. 6. Global Business Ethics and Corporate Social Responsibility (CSR): Understanding of ethical considerations and CSR practices in a global context, including cultural differences in ethical standards and sustainable business practices. 7. Cross-Border Legal Compliance: Familiarity with international business laws, regulations, trade agreements, intellectual property rights, and compliance requirements across different jurisdictions. 8. Global Marketing and Brand Management: Skills in developing global marketing strategies, managing international branding, adapting marketing campaigns to diverse cultural contexts, and leveraging digital marketing channels. 9. Leadership and Team Management: Ability to lead multicultural teams, foster collaboration, resolve conflicts, and motivate team members across geographical boundaries. 10. Global Business Negotiation: Proficiency in conducting negotiations in cross-cultural settings, understanding negotiation styles, cultural influences on negotiation processes, and achieving mutually beneficial outcomes. 11. Emerging Markets and Risk Assessment: Knowledge of opportunities and challenges in emerging markets, assessment of political, economic, and social risks, and development of strategies to mitigate risks in global business expansion. 12. Technology and Innovation in Global Business: Understanding technological trends, digital transformation, innovation management, and leveraging technology for global business growth and competitiveness. 13. Business Intelligence and Data Analytics: Skills in gathering and analyzing global business data, deriving insights, making data-driven decisions, and predicting market trends. 14. Global Entrepreneurship: Ability to identify and evaluate entrepreneurial opportunities in international markets, develop business plans, secure funding, and navigate the complexities of starting and scaling a global venture. 15. Crisis Management and Adaptability: Capability to respond effectively to unexpected global crises, such as geopolitical instability, natural disasters, or pandemics, and adapt business strategies accordingly.