Schulich MBA student-consultants will undertake a comprehensive strategic study of your organization and its external environment to identify key strategic issues and develop actionable recommendations - including an implementation plan - to help your organization achieve its goals. Feedback from past clients indicates that they most appreciate the in-depth analysis and objective assessment of their operations and the new insights and perspectives introduced by the students. Please note: For this capstone project, only companies/organizations with established products and an existing customer base can be accepted (proxy: $2-3M annual revenue). We cannot accommodate start-ups without an established customer base.

Master of Marketing (MMKG) learners at the Schulich School of Business are highly skilled in both strategic marketing theory and practical application . They are equipped with analytical, creative, and digital skills that enable them to tackle real-world marketing challenges effectively. By offering our learners a paid internship , companies will benefit from: Fresh insights & innovative ideas from marketing professionals in training Hands-on execution of marketing strategies with an emphasis on ROI-driven solutions Strong analytical capabilities , including market research and performance measurement Proficiency in digital marketing , content creation, SEO, and social media engagement Critical thinking & problem-solving skills that contribute to strategic decision-making Professionalism & adaptability to diverse industries and marketing roles

Master's student-consultants will devise a strategy to address a marketing opportunity you have identified for your organization. They will work with you to complete a comprehensive business analysis and strategic plan in the May - August 2025 term.

Materiality is the principle of defining the social and environmental topics that matter most to your business and your stakeholders . A double materiality assessment should be used as a strategic business tool , with implications beyond corporate responsibility or sustainability reporting. A broad and inclusive double materiality process, including stakeholder engagement , can deliver benefits such as:   Ensuring business strategy takes into account significant social and environmental topics, and the management of sustainability issues is embedded in wider business processes. Identifying trends on the horizon, such as water scarcity or changing weather patterns, that could significantly impact the company's ability to create value in the long-term. Prioritizing your resources for the sustainability issues that matter most to the business and stakeholders, so you can focus time and money on the most important topics, and on collecting relevant data. Highlighting areas where we need to manage and monitor risks that are important but not currently addressed. Identifying the areas of interest to the most important stakeholders, enabling you to report concise Information that gives a meaningful picture of progress to those who need it. Helping to identify where the company is creating, or reducing, value for society. Completing an industry and competitive analysis of the reporting efforts currently in place. Identifying the reporting standards that your organization should consider and their implications. A practical ‘how to’ guide to sustainability reporting for your organization.