The main goal for the project is to create and execute an online marketing campaign to increase brand awareness and viewership for FESTIBEC AFRO-BLACK WEB TV. This will involve creating engaging content, reaching out to potential viewers, and utilizing various online platforms to promote the TV channel.

What tasks will learners need to complete to achieve the project goal?

- Conducting market research to identify the target audience and their online behavior.

- Developing a content strategy for social media, email marketing, and other online channels.

- Creating engaging and informative content, including videos, articles, and graphics.

- Implementing the marketing campaign across various online platforms.

- Monitoring and analyzing the performance of the marketing campaign.

- Making adjustments to the campaign based on performance data and feedback.

- Providing a comprehensive report on the campaign's effectiveness and recommendations for future marketing efforts.

student will be supported in completing the project with getting enough time with staff for guidance and coaching, access to tools and technology, as well as accessing to needed info and access to data