The primary goal of this project is to enhance Armodilo's brand identity by revamping the existing logo and creating a cohesive brand strategy. This project aims to establish a brand that not only stands out but also resonates with the target audience. The objective is to create designs that are not only visually appealing but also adaptable for corporate use. Additionally, the project seeks to impart general branding knowledge to learners. The right candidate will focus on developing consistent promotional branding elements and brainstorming potential new company names. Key outcomes include:

1. Researching and analyzing Armodilo's current brand identity and positioning.
2. Proposing new logo designs and company names that authentically represent the brand.
3. Developing a comprehensive branding guide to ensure consistency in future marketing efforts.
4. Creating prototypes of marketing materials using relevant software tools.
5. Conducting competitor research to identify industry trends and gaps.
6. Crafting custom branding sheets outlining colour schemes and logos.

By the project's conclusion, learners are expected to provide Armodilo with actionable brand identity recommendations, including visual designs and strategic guidance, enabling the company to strengthen its market presence.

1. Brand Identity Research: Learners will conduct comprehensive research into Armodilo's current brand identity, examining our existing logo, messaging, and overall image. They should also analyze our industry and competitors' branding strategies.
2. Logo and Name Proposals: Encourage learners to generate innovative logo concepts and propose potential new names for the company. These proposals should align with Armodilo's identity and market positioning.
3. Branding Guide Creation: Learners should develop a detailed branding guide that outlines the brand's visual elements, including logos, color schemes, typography, and usage guidelines. This guide will serve as a reference for maintaining consistency in future promotional materials.
4. Prototypes with Graphic Design Software: Task learners with creating logo prototypes and branding materials using graphic design software. These prototypes should be versatile and ready for implementation in marketing collateral.
5. Custom Branding Materials: As a bonus step, learners can explore the creation of custom branding materials that Armodilo can use in various marketing campaigns, such as banners, social media graphics, or brochures.

Final Deliverables:

Upon project completion, learners should provide the following deliverables:

1. Logo Prototypes: A set of logo prototypes created with graphic design software, showcasing variations and adaptations suitable for different contexts.
2. Brand Style Guide: A comprehensive brand style guide that details logo usage, colour palettes, typography choices, and guidelines for maintaining a consistent brand image.
3. Custom Branding Materials: Optional custom branding materials designed for immediate use in marketing efforts.

By accomplishing these tasks and delivering these outputs, learners will contribute to Armodilo's brand transformation, providing practical design solutions and valuable branding insights.

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

• Access to personnel, website analytics, sales and brand collateral, and more
• Names of competitors to understand the market
• Work within the student's software expertise