Brand Voice

Our company has been serving customers since 2011. We want to update and revamp our existing brand to attract more customers. While we have a detailed website with strong graphic design assets, we currently lack a consistent brand voice. This will involve several different steps for the students, including: Familiarizing themselves with our company’s story, mission and vision statements. Conducting background research on our company’s products and customers. Establishing suitable personality traits for our brand voice and justifying each trait. Describing how personality traits can be displayed through our brand voice. Bonus steps in the process would also include: Recommending methods of ensuring a consistent brand voice. Recommending revisions for our current marketing materials to use a new brand voice.

Brand Identity and Graphic Design

The primary goal of this project is to enhance Armodilo's brand identity by revamping the existing logo and creating a cohesive brand strategy. This project aims to establish a brand that not only stands out but also resonates with the target audience. The objective is to create designs that are not only visually appealing but also adaptable for corporate use. Additionally, the project seeks to impart general branding knowledge to learners. The right candidate will focus on developing consistent promotional branding elements and brainstorming potential new company names. Key outcomes include: Researching and analyzing Armodilo's current brand identity and positioning. Proposing new logo designs and company names that authentically represent the brand. Developing a comprehensive branding guide to ensure consistency in future marketing efforts. Creating prototypes of marketing materials using relevant software tools. Conducting competitor research to identify industry trends and gaps. Crafting custom branding sheets outlining colour schemes and logos. By the project's conclusion, learners are expected to provide Armodilo with actionable brand identity recommendations, including visual designs and strategic guidance, enabling the company to strengthen its market presence.

Product Design & Prototype

The primary goal of this project is to empower learners to tackle real-world challenges in product design and prototype development. Specifically, our focus is on the next-generation product line for Armodilo Display Solutions. Learners will engage in the design and creation of innovative solutions within two key categories: Visitor Management and Point of Sale. In the Visitor Management category, the objective is to develop an all-in-one kiosk solution. This comprehensive kiosk will integrate a tablet, peripherals such as a printer, scanner, card reader, and potentially a power source and Cooling or heating depending on the environment in which the units are placed. The aim is to streamline visitor registration, enhance security, and improve the overall visitor experience in various industries, including healthcare, retail, and hospitality. In the Point of Sale category, the project revolves around the creation of a dual-screen kiosk system. This system will have one screen facing the client and another facing the staff. The purpose is to ensure accurate and efficient information exchange during the sales process, ultimately enhancing the customer experience and operational efficiency.