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Green Apple Gives - Marketing

Closed
Green Apple Gives
Green Apple Gives
Burlington, Ontario, Canada
Christopher Tufford
CEO
3
Project
Academic experience
120 hours of work total
Learner
Canada
Intermediate level

Project scope

Categories
Communications Sales strategy Marketing strategy
Skills
communication graphic design strategic communication competitive analysis marketing press releases branding editing writing public relations
Details

Summary

Students will have the opportunity to apply classroom concepts to the challenges of business life as they gain valuable, relevant work experience as an intern student within Green Apple Gives working closely with various C-level executives including the CEO and Head of Sales

We have recently launched our Beta platform live in market and are looking to continue the work done over the summer to create a working plan and timeline for ongoing sales. marketing and social media output. To that end, we need various messaging, marketing, sales and communications materials created and prepared.

The project may include but not limited to:

Public Relations

  • Press release(s) describing Green Apple Pay, recent success stories, notable events and our dreams for market domination
  • Copywriting and editing for print or digital media
  • One or more news articles describing your organization’s activities for social media
  • Company branding and strategic communication plans including a new logo
  • Complete press/media clippings file
  • Sample user testimonials or customer stories
  • Any other project as assigned based on current company needs.

Communications Digital/Social Media

  • Intermediate level graphic design projects for our social media channels
  • Updated social media platforms
  • Increased engagement/followers for appropriate platforms
  • Current competitor analysis of social/digital presence
  • Social media campaign for implementation (continued implementation)
  • Layout and content to do a website redesign or update
  • Increased website usage/positive user experience ratings

Marketing and Sales Materials

  • Intermediate level graphic design projects for print sales and marketing materials
  • Demand side/organizational partners sales brochures
  • Supply side/retail partners sales and marketing brochures
  • Layout and design of new tabletop and retractable banners and other conference signage

Outcomes

  • A media toolkit and public relations package
  • Article writing and press release templates
  • Web content development
  • Written & designed materials for sales and marketing
  • A detailed communication plan
  • A final presentation of all creatives and updates
Deliverables
No deliverables exist for this project.

About the company

Company
https://www.greenapple.gives/
Burlington, Ontario, Canada
Business services, Technology, Non-profit, philanthropic & civil society, It & computing

Green Apple Gives is an omnichannel fundraising platform that helps nonprofits and other community organizations modernize and digitize their fundraising programs by adding recurring revenue from cashback rewards and spare change roundups created by their stakeholders' everyday spending.
Green Apple Gives is a digital-first solution that plugs into existing consumer behaviours and provides a platform that allows nonprofits and their stakeholders to tap into their existing networks to build a hyper-local cashback rewards marketplace in their community.