Green Apple Gives - Marketing

Summary Students will have the opportunity to apply classroom concepts to the challenges of business life as they gain valuable, relevant work experience as an intern student within Green Apple Gives working closely with various C-level executives including the CEO and Head of Sales We have recently launched our Beta platform live in market and are looking to continue the work done over the summer to create a working plan and timeline for ongoing sales. marketing and social media output. To that end, we need various messaging, marketing, sales and communications materials created and prepared. The project may include but not limited to: Public Relations Press release(s) describing Green Apple Pay, recent success stories, notable events and our dreams for market domination Copywriting and editing for print or digital media One or more news articles describing your organization’s activities for social media Company branding and strategic communication plans including a new logo Complete press/media clippings file Sample user testimonials or customer stories Any other project as assigned based on current company needs. Communications Digital/Social Media Intermediate level graphic design projects for our social media channels Updated social media platforms Increased engagement/followers for appropriate platforms Current competitor analysis of social/digital presence Social media campaign for implementation (continued implementation) Layout and content to do a website redesign or update Increased website usage/positive user experience ratings Marketing and Sales Materials Intermediate level graphic design projects for print sales and marketing materials Demand side/organizational partners sales brochures Supply side/retail partners sales and marketing brochures Layout and design of new tabletop and retractable banners and other conference signage Outcomes A media toolkit and public relations package Article writing and press release templates Web content development Written & designed materials for sales and marketing A detailed communication plan A final presentation of all creatives and updates

Startup Market Research for Strategy Development and Decision Making

Summary Green Apple Pay is a cloud based software startup that provides a digital fundraising platform using linked-payment transaction rounding and affinity functionality to various types of organizations. Guided by organizational objectives, an MBA student-researcher or undergraduate team will gather and analyze data in order to provide us with key insights and strategic recommendations. Project Scope We are nearing the end of our beta phase development cycle. We have previously developed the operational software platform and beta tested it live in market with clients. The next step of development to provide to organizations will layer on the fundraising & monetization functionality via banking APIs as well as establishing a strategy for for the market segments that need to be targeted first with renewed considerations for the current market climate surrounding the impact of Covid-19. We are preparing for a full company and product launch in September 2020. The project may include but not limited to: Investigating the competitive landscape into banking APIs to research functionality & pricing towards deciding which to contract with Market research and segmentation to identify affinity programs, both online & bricks-and-mortar, to identify and rate supply side partners Market research and segmentation of defined market segments to identify and rate organizational partners for demand side relationships Identify business and feature-set expansion opportunities through comparison analysis and client surveys. Analyzing our product development cycle including learning processes, hypothesis testing, and other internal processes to suggest improvements. Creating a Business Model Canvas for new or expanded potential business and outlining strategic changes to our organization’s value proposition. Optimizing business processes and strategies. Creation of databases for future review of research as required. Outcomes The final project deliverables will include: A 20 page written report detailing the challenges, recommended solutions, and action plans. A 30-minute presentation with actionable recommendations based on the market research results.

Startup PR, Marketing and Communications Project

Summary Green Apple Pay is a cloud based software startup that provides a digital fundraising platform using linked-payment transaction rounding and affinity functionality to various types of organizations. Guided by organizational objectives, student teams will complete a substantial project for Green Apple Pay over the placement period. Students will have the opportunity to apply classroom concepts to the challenges of business life as they gain valuable, relevant work experience as an intern student within Green Apple Pay working closely with various C-level executives including the CEO, COO and Director of Business Development. Project Scope We are nearing the end of our beta phase development cycle. We have previously developed the operational software platform and beta tested it live in market with clients. The next step of development to provide to organizations will layer on the fundraising & monetization functionality. We are preparing for a full company and product launch in September 2020. To that end, we need various messaging, marketing, sales and communications materials created and prepared. The project may include but not limited to: Public Relations Press release(s) describing Green Apple Pay, recent success stories, notable events and our dreams for market domination Copywriting and editing for print or digital media One or more news articles describing your organization’s activities for social media Company branding and strategic communication plans including a new logo Complete press/media clippings file Sample user testimonials or customer stories Any other project as assigned based on current company needs. Communications Digital/Social Media Intermediate level graphic design projects for our social media channels Updated social media platforms Increased engagement/followers for appropriate platforms Current competitor analysis of social/digital presence Social media campaign for implementation (continued implementation) Layout and content to do a website redesign or update Increased website usage/positive user experience ratings Marketing and Sales Materials Intermediate level graphic design projects for print sales and marketing materials Demand side/organizational partners sales brochures Supply side/retail partners sales and marketing brochures Layout and design of new tabletop and retractable banners and other conference signage Outcomes A media toolkit and public relations package Article writing and press release templates Web content development Written & designed materials for sales and marketing A detailed communication plan A final presentation of all creatives and updates An executive summary and actionable road-map for Green Apple Pay to follow.

Website Development

We would like to work with students to redesign and develop a new website for us. Students should be prepared to: Create a design proposal including wireframes or low-fidelity mockups for our company's review. Write meaningful copy in a team setting and develop a website that conveys the brand identity. Provide training on updating and maintaining the site.