Startup Market Research for Strategy Development and Decision Making
Project scope
Categories
Market research Operations Project management Product or service launch Information technologySkills
application programming interface (api) business process master of business administration (mba) statistical hypothesis testing computing platforms market research new product development research fundraisingSummary
Green Apple Pay is a cloud based software startup that provides a digital fundraising platform using linked-payment transaction rounding and affinity functionality to various types of organizations. Guided by organizational objectives, an MBA student-researcher or undergraduate team will gather and analyze data in order to provide us with key insights and strategic recommendations.
Project Scope
We are nearing the end of our beta phase development cycle. We have previously developed the operational software platform and beta tested it live in market with clients. The next step of development to provide to organizations will layer on the fundraising & monetization functionality via banking APIs as well as establishing a strategy for for the market segments that need to be targeted first with renewed considerations for the current market climate surrounding the impact of Covid-19. We are preparing for a full company and product launch in September 2020.
The project may include but not limited to:
- Investigating the competitive landscape into banking APIs to research functionality & pricing towards deciding which to contract with
- Market research and segmentation to identify affinity programs, both online & bricks-and-mortar, to identify and rate supply side partners
- Market research and segmentation of defined market segments to identify and rate organizational partners for demand side relationships
- Identify business and feature-set expansion opportunities through comparison analysis and client surveys.
- Analyzing our product development cycle including learning processes, hypothesis testing, and other internal processes to suggest improvements.
- Creating a Business Model Canvas for new or expanded potential business and outlining strategic changes to our organization’s value proposition.
- Optimizing business processes and strategies.
- Creation of databases for future review of research as required.
Outcomes
The final project deliverables will include:
- A 20 page written report detailing the challenges, recommended solutions, and action plans.
- A 30-minute presentation with actionable recommendations based on the market research results.
About the company
We are the future of fundraising in a Low Touch Economy!
Green Apple Pay is software platform that provides “Millennial Approved” fundraising to Organizations. We provide linked-payment loyalty, affinity and transaction rounding functionality integrated with our Keystone Software to provide a seamless solution for both Organizations and their Millennial Members that is simple, automated and recurring.
We are perfectly timed to help organizations replace lost fundraising revenues. Our message is if you ran any kind of walk, run, bike, skip or dance "athon" or if you used to organize fundraising Balls, Galas, Receptions or Dinners or any other kind of large group event then we can help your organization replace that lost donation and fundraising revenue.