The main objective of this project is to support iCommute in its enterprise sales efforts by identifying potential customers, conducting targeted outreach, and qualifying leads. Students will engage in activities such as prospecting, cold calling, emailing, and LinkedIn messaging to connect with decision-makers at prospective client organizations. The ultimate goal is to schedule meetings with qualified prospects, enabling the iCommute team to present and discuss paid pilot opportunities.

Expected Outcomes:

1. Lead Database Development: Compile a list of qualified leads using provided tools and prospecting techniques.
2. Outreach Campaigns: Execute outreach campaigns through cold calling, email, and LinkedIn messaging to engage prospects and identify decision-makers.
3. Lead Qualification: Assess leads based on predefined criteria to determine fit and readiness for a sales conversation.
4. Meeting Scheduling: Successfully schedule meetings between iCommute and qualified decision-makers for pilot discussions.

Expected Deliverables:

1. Lead Prospecting Report:

• A database of 100 qualified leads, including contact details and company information.

1. Outreach Activity Log:

• A detailed log tracking outreach attempts, responses, and outcomes (e.g., calls made, emails sent, LinkedIn messages, and appointments scheduled).

1. Summary Report:

• A summary report highlighting progress, challenges, and insights gained during outreach efforts.

1. Meeting Scheduler:

• A list of confirmed meetings with decision-makers, including meeting dates, times, and key details.