Phase 1: Manual Outreach

Objective:

• To understand the messaging, identify key decision-makers, and refine outreach approaches.
• Secure initial partnerships by focusing on personalized engagement.

Step 1: Research and List Building (15 Hours)

Define Ideal Client Profile (ICP):

• Companies with a large workforce that commutes daily.
• Organizations focused on sustainability initiatives or looking to reduce their carbon footprint.
• Universities and educational institutions with a focus on campus sustainability.

Identify Key Decision-Makers:

• Look for roles such as HR Heads, Sustainability Officers, Corporate Social Responsibility (CSR) Managers, and Operations Directors.
• Use LinkedIn Sales Navigator to build a list of contacts.

Create a Contact Database:

• Compile company names, decision-maker names, roles, LinkedIn profiles, and emails in a CRM or spreadsheet.
• Aim to build a list of 100 companies, ensuring a mix of sizes and industries.

Step 2: Personalized Outreach (25 Hours)

Craft Personalized Messages:

• Use a template that emphasizes how your carpooling app can help the company achieve sustainability goals, reduce parking congestion, and offer an employee benefit.
• Highlight success stories or use cases if available.

LinkedIn Outreach:

• Connect with decision-makers on LinkedIn with a personalized message. Mention their sustainability efforts or company initiatives where relevant.
• Follow up after 2-3 days if there's no response, reiterating the value proposition briefly.

Cold Email Outreach:

• Send emails to prospects not active on LinkedIn. Make them concise, value-driven, and ensure a clear call-to-action (e.g., scheduling a quick call or demo).
• Personalize emails by referencing any relevant company initiatives or pain points.

Measure and Adjust:

• Track open rates, response rates, and conversion rates. Adjust messaging based on feedback.

Phase 2: Automating Outreach (15 - 20 hours)

Objective:

• Streamline and scale outreach efforts, aiming to reach 30 companies daily.
• Maintain the personalization aspect while increasing volume.

The project will result in a comprehensive B2B outreach strategy document. This will include a list of potential university and corporate partners, tailored outreach messages, and a proposed timeline for engagement. Additionally, learners will provide a presentation summarizing their findings and recommendations, offering iCommute actionable insights to initiate partnerships effectively.