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Driving User Growth & Community Engagement

Open
iCommute Inc.
iCommute Inc.
Toronto, Ontario, Canada
iCommute Inc.
iCommute Inc.
Employer
(6)
6
Project
Academic experience
120 hours of work total
Learner
Toronto, Ontario, Canada
Advanced level

Project scope

Categories
Digital marketing Community engagement Marketing strategy Social media marketing Marketing analytics
Skills
marketing strategies marketing social media campaigns campaign management email marketing social media
Details

The goal of this project is to increase awareness, engagement, and adoption of iCommute’s pilot program. Students will design and execute marketing initiatives, both online and offline, to drive sign-ups and create a strong community around the platform.

Deliverables

Expected Outcomes:

1. Develop and implement a marketing strategy to reach potential users.

2. Execute social media campaigns, referral programs, and on-campus activations.

3. Gather and analyze engagement metrics to optimize marketing efforts.


Expected Deliverables:

• A marketing campaign plan with strategies for social media, email marketing, and on-campus promotions.

• A weekly report tracking engagement, sign-ups, and campaign performance.

• A final analysis report summarizing user acquisition insights and recommendations for future campaigns.

• A 10-15 minute presentation highlighting key marketing learnings and impact.


Mentorship
Domain expertise and knowledge

Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.

Skills, knowledge and expertise

Sharing knowledge in specific technical skills, techniques, methodologies required for the project.

Hands-on support

Direct involvement in project tasks, offering guidance, and demonstrating techniques.

Tools and/or resources

Providing access to necessary tools, software, and resources required for project completion.

Regular meetings

Scheduled check-ins to discuss progress, address challenges, and provide feedback.

Supported causes

The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.

Sustainable cities and communities

About the company

Company
https://www.icommute.app
Toronto, Ontario, Canada
2 - 10 employees
Technology

iCommute is a shared mobility platform tailored for enterprises, post-secondary institutions, and communities. Our mission is to transform routine commutes into a seamless, cost-effective, and eco-friendly experience. By connecting employees, students, and community members who share similar routes, iCommute helps organizations achieve:

Affordability: Reducing individual commuting costs through shared rides.
Time Efficiency: Streamlining coordination to save time and improve productivity.
Sustainability: Decreasing carbon footprints by minimizing single-occupancy vehicle usage.