The market research project conducted by the students showcases a solid grasp of our target market and offers significant insights for our future initiatives. The objectives of this project were well-articulated, emphasizing both primary and secondary research to ensure thorough data collection. The primary research was particularly effective, targeting key stakeholders via surveys and interviews to better understand client needs, preferences, and hiring processes.

It was a pleasure working with this group of marketing students. Their fresh perspective on SEEDA's service offerings, provided valuable insights. Their analysis of potential opportunities was insightful and identified several promising avenues for SEEDA to explore.