Seyedkazem Khatami
Learner
(2)
5
Portals

Skills

Communication 2 Competitive analysis 2 Market positioning 2 Market segmentation 2 Process improvement 2 Target market 2 Client onboarding 1 Customer service 1 Innovation 1 Marketing 1 Problem solving 1 Product management 1 Project documentation 1 Sales pipelines 1 Sales process 1 Sales strategy 1

Achievements

Latest feedback

Shauna Leblond
Shauna Leblond
CEO, CIO
December 12, 2024
Individual endorsement
Market positioning Market segmentation Target market Competitive analysis Process improvement Project documentation

You demonstrated a strong approach to expansion and a clear understanding of the market space. Great job applying the techniques and skills you’ve learned in the program to deliver impactful insights. Well done!

Team feedback
The team did an excellent job presenting Circular Rubber's value proposition, industry insights, and strategic recommendations. Their focus on certifications as a guiding factor in the customer journey was particularly impactful. They highlighted core strengths, including a commitment to sustainability and regulatory compliance, investments in R&D, workforce training, and facility expansion, as well as strong stakeholder partnerships ensuring quality and market relevance. Their future vision to expand globally, diversify applications, and lead in sustainable manufacturing demonstrates a clear path for growth and innovation. A well-rounded and insightful effort!
Sales process Market positioning Customer service Sales strategy Market segmentation Target market Competitive analysis Process improvement Communication Sales pipelines
University of Guelph
Project Management for Innovation, Commercialization, and Entrepreneurship
University of Guelph
Circular Rubber Technologies, Inc
Sales and Commercial Outreach
Circular Rubber Technologies, Inc
Zane Aburaneh
Founder and CEO
April 11, 2025
Team feedback
Thank you to the team for your sharp, strategic thinking. Your deep dive into Gluu.Repair’s potential sectors was incredibly insightful and practical. You’ve given us a clear roadmap to scale with purpose. Well done!
Communication Product management Marketing Client onboarding Problem solving Innovation
University of Guelph
Innovation Commercialization Strategy Workshop
University of Guelph
Gluu
Gluu.Repair - Client On-boarding
Gluu

Recent projects

Circular Rubber Technologies, Inc
Circular Rubber Technologies, Inc
Red Deer, Alberta, Canada

Sales and Commercial Outreach

The Sales and Commercial Outreach project aims to enhance the organization's sales capabilities and broaden its commercial reach. It will focus on refining sales strategies, improving customer relationship management, and expanding market presence through targeted outreach initiatives. The goal is to increase revenue, market share, and customer satisfaction by leveraging data-driven approaches and innovative sales techniques. By focusing on strategic planning, technology implementation, and targeted initiatives, the project will significantly boost the organization's sales and commercial outreach capabilities, driving revenue growth, enhancing customer relationships, and solidifying the organization's market position. Project Goal:  The goal is to increase revenue, market share, and customer satisfaction by leveraging data-driven approaches and innovative sales techniques. Increase Sales Revenue: Achieve $1m in sales revenue within 2025. Develop and implement new sales strategies to drive growth; target $2m in 2026. Expand Market Presence: Identify and target new market segments. Increase market share by 10% within the first year. Optimize Sales Processes: Streamline sales processes to improve efficiency. Reduce the sales cycle time by 25%. Build conversion rate and tracking mechanism.

Matches 2
Category Market expansion + 4
Closed
Gluu
Gluu
Toronto, Ontario, Canada

Gluu.Repair - Client On-boarding

I am excited to introduce Gluu.Repair, a digital platform dedicated to transforming product management and sustainability. Our Product Wallet enables users to store, manage, and share product information, scan items for detailed insights, connect with local craftspeople for repairs, and trade items with their full histories intact. Gluu.Repair combines technology and sustainability to create a practical and impactful solution, making us an ideal fit for your capstone project to provide students with hands-on experience in innovative problem-solving.

Matches 2
Category Communications + 4
Closed