Aierken(Cindy) Aikedan
Learner
(2)
5
Lauren Nignon
Employer
April 13, 2025
Team feedback
You produced a highly thoughtful and professional commercialization strategy that showcases both emotional intelligence and strategic clarity. Your writing was clean and accessible, and the report was deeply aligned with the mission and tone of FIA. You clearly understood that this is not just a wellness product, but a paradigm-shifting approach to psychological self-defense—and you treated that responsibility with care.
Highlights included your attention to user safety, your strong grasp of the Agency OS and social discernment frameworks, and your creative rollout strategies, especially around influencer pilots and community storytelling. The phased launch plan and suggestions for peer-led engagement were especially strong and memorable.
Ethical ai
Target audience
Stakeholder engagement
Relationship building
Advocacy
Market analysis
Go-to-market strategy
Intelligence agency
Risk analysis
Innovation

Innovation Commercialization Strategy Workshop
University of Guelph

Market Entry Strategy for Social Discernment Solutions
Feminine Intelligence Agency

Shauna Leblond
CEO, CIO
December 12, 2024
Individual endorsement
Sales process
Market positioning
Customer service
Sales strategy
Market segmentation
Target market
Competitive analysis
Process improvement
Communication
Sales pipelines
Thank you for your thoughtful feedback. It’s great to hear that the project helped you build valuable skills and insights into the industry. Your ability to quickly adapt, analyze, and develop a comprehensive strategy under tight deadlines was impressive. We appreciate your dedication and enthusiasm throughout the project. Best of luck with your future career, and we’d be happy to collaborate again if the opportunity arises!
Team feedback
Your team incorporated feedback effectively, and the many questions and communication throughout the project were evident. You not only integrated answers but also generated new ideas. You demonstrated a strong understanding of the market space, circular economy, and the core product. Key steps like analyzing sales channels, improving customer management, and forming strategic partnerships were well addressed. CRT’s use of systems to track progress, test strategies, and ensure financial success with tools like Payback Period and ROI calculations is impressive.
Sales process
Market positioning
Customer service
Sales strategy
Market segmentation
Target market
Competitive analysis
Process improvement
Communication
Sales pipelines

Project Management for Innovation, Commercialization, and Entrepreneurship
University of Guelph

Sales and Commercial Outreach
Circular Rubber Technologies, Inc