Streamlined Procurement Syetem for Minority-Owned Businesses
Beentos Inc., a Canadian minority-owned technology company, seeks to enhance its ability to secure government and large public sector contracts. The current procurement process is perceived as cumbersome and time-consuming, posing a barrier to accessing these opportunities. The goal of this project is to develop a streamlined system that simplifies the application process for government contracts, specifically tailored to support minority-owned businesses like Beentos Inc. This project will allow learners to apply their knowledge of procurement processes, systems design, and project management. The team will focus on creating a user-friendly system that organizes and automates key aspects of the application process, making it more efficient and accessible for Beentos Inc. to pursue future contracts.
Software System Enhancement and Web Presence
Beentos Inc. aims to modernize its HR Director software by enhancing its user interface and user experience and web presence. The current system, while functional, lacks the intuitive design and modern aesthetics that users expect. The goal of this project is to redesign the UI/UX of the HR Director system to improve usability, accessibility, and overall user satisfaction. This project will allow learners to apply their knowledge of UI/UX design principles, focusing on creating a seamless and engaging experience for end-users. The project will involve analyzing the existing interface, identifying areas for improvement, and implementing design changes that align with current industry standards. The team will work closely with stakeholders to ensure the new design meets user needs and expectations.
Customer Retention and Business Development Strategy Enhancement
Beentos Inc. has recently expanded its portfolio by acquiring Industrial NetMedia and Creative101.ca, which offer SaaS platforms like HR Director and Shiftshaper scheduling software. The company aims to enhance its customer retention strategy and business development efforts to attract new clients and improve brand visibility. This project focuses on analyzing and refining existing CRM management processes and customer success strategies. Additionally, it involves developing a comprehensive sales process and creating a compelling pitch deck to support business growth. The project will also explore outbound strategies for acquiring new business opportunities, ensuring that Beentos Inc. can effectively leverage its new acquisitions to expand its market presence.
Digital Marketing
Our company, Beentos is launching our platform in North America and targeting the demographic of Millennial consumers and Gen Zs. We want you to assist us in updating our branding in a way that clearly differentiates us from our competitors and serves our target Millennial market. We have developed a set of marketing strategies, and we need your help implementing them to increase our APP download and social media following. We would like to collaborate with students to review and post content promoting our company. This will involve several different steps for the students, including: Familiarizing themselves with our target market, products and services. Reviewing marketing content in the form of posts, emails, brochures, etc. Deploying content according to our social media calendar to increase website traffic. Overseeing our channels and keeping them up-to-date. Identify trends and opportunities in our target market. Understand our brand and mission. Conduct research on our users, stakeholders, and competitors. Analyze our competitive landscape. Bonus steps in the process would also include: Recommending search engine optimization (SEO) strategies so our materials are easily accessible.
Digital Content Creation
The core value of our company, Beentos Inc. is to create and sustain "real" connections between consumers and brands by instrumentalizing and rewarding the creativity and diversity of young people in the online space. Beentos is a digital brand marketing platform that seeks to disrupt the traditional marketing/or advertising landscape, by working with major brands/govt agencies to engage consumers to generate organic and authentic User Generated Content (UGC - pictures and videos). This done through our revolutionary mobile and web platform for brands and consumers. We hope to revamp our social media campaign and marketing content strategy to attract more customers. We would like students to help us create content that is aligned with our vision, mission, and sector. This will involve several different steps for the students, including: Familiarizing themselves with our company’s products, marketing goals and target market. Researching factors affecting the quality of digital content. Reviewing mobile app and web app platforms to provide constructive feedback/report based on user experience and make recommendations. Recommending changes to existing digital content and designing new social media posts and emails. Recommending and designing new digital content not already used by our company. Bonus steps in the process would also include: Beta Testing and improving designs based on feedback.