Lakehead University
Lakehead University
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Linxiu Hu
Learner
(1)
6
Portals

Skills

Communication 2 Competitive analysis 2 Market positioning 2 Market segmentation 2 Target market 2 Business strategies 1 Customer service 1 Financial analysis 1 Leadership 1 Market research 1 Market trend 1 Mitigation 1 Process improvement 1 Revenue stream 1 Risk analysis 1 Sales pipelines 1 Sales process 1 Sales strategy 1 Timelines 1

Achievements

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Emerging Strategist
Issued by Riipen
The Emerging Strategist achievement is awarded to learners who have completed two or more more projects in Business Strategy, demonstrating a commitment to growing and applying their skills in this area.
Completed on April 3, 2025
Project Participant Level 3
Issued by Riipen
The Project Participant Level 3 achievement is awarded to learners who are starting their third project, demonstrating their high level of commitment to growing experience through work-integrated learning.
Completed on February 28, 2025
Work-Integrated Learner
Issued by Riipen
The Work-Integrated Learner achievement is awarded to learners who applied their skills to a real-world problem by completing a project for an external partner. These learners provided real benefit to businesses while developing experience.
Completed on November 29, 2024

Latest feedback

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Shauna Leblond
Shauna Leblond
CEO, CIO
December 12, 2024
Individual endorsement
Market positioning Market segmentation Target market Competitive analysis Communication

The analysis was accurate and well-presented. Your thoughtful approach, combined with asking key questions, helped guide more accurate results. Excellent delivery overall!

Team feedback
The team did an excellent job presenting Circular Rubber's value proposition, industry insights, and strategic recommendations. Their focus on certifications as a guiding factor in the customer journey was particularly impactful. They highlighted core strengths, including a commitment to sustainability and regulatory compliance, investments in R&D, workforce training, and facility expansion, as well as strong stakeholder partnerships ensuring quality and market relevance. Their future vision to expand globally, diversify applications, and lead in sustainable manufacturing demonstrates a clear path for growth and innovation. A well-rounded and insightful effort!
Sales process Market positioning Customer service Sales strategy Market segmentation Target market Competitive analysis Process improvement Communication Sales pipelines
University of Guelph
Project Management for Innovation, Commercialization, and Entrepreneurship
University of Guelph
Circular Rubber Technologies, Inc
Sales and Commercial Outreach
Circular Rubber Technologies, Inc

Recent projects

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Circular Rubber Technologies, Inc
Circular Rubber Technologies, Inc
Red Deer, Alberta, Canada

Sales and Commercial Outreach

The Sales and Commercial Outreach project aims to enhance the organization's sales capabilities and broaden its commercial reach. It will focus on refining sales strategies, improving customer relationship management, and expanding market presence through targeted outreach initiatives. The goal is to increase revenue, market share, and customer satisfaction by leveraging data-driven approaches and innovative sales techniques. By focusing on strategic planning, technology implementation, and targeted initiatives, the project will significantly boost the organization's sales and commercial outreach capabilities, driving revenue growth, enhancing customer relationships, and solidifying the organization's market position. Project Goal:  The goal is to increase revenue, market share, and customer satisfaction by leveraging data-driven approaches and innovative sales techniques. Increase Sales Revenue: Achieve $1m in sales revenue within 2025. Develop and implement new sales strategies to drive growth; target $2m in 2026. Expand Market Presence: Identify and target new market segments. Increase market share by 10% within the first year. Optimize Sales Processes: Streamline sales processes to improve efficiency. Reduce the sales cycle time by 25%. Build conversion rate and tracking mechanism.

Matches 2
Category Market expansion + 4
Closed