Customer Journey Mapping for Skintek

Skintek, a company specializing in advanced skincare solutions, aims to enhance its customer experience by developing a comprehensive customer journey map. The project involves creating a detailed map that defines a target persona and scenario, outlines key stages, actions, and touchpoints, and fills in the user’s thoughts, emotions, and pain-points. By identifying opportunities and determining which customers to focus on, Skintek seeks to refine its customer engagement strategy. The project will also define actionable steps and identify key performance indicators (KPIs) to measure success. This initiative will allow learners to apply their knowledge of customer experience design and strategic planning, ultimately contributing to Skintek's goal of improving customer satisfaction and loyalty.

Skintek Website Revamp Initiative

Skintek, a leading Facial Rejuvenation and Laser Clinic in Toronto aiming to enhance its online presence through a comprehensive website revamp. The current website lacks modern design elements, user-friendly navigation, and optimized content that effectively communicates the brand's innovative solutions. The goal of this project is to create a visually appealing, intuitive, and informative website that aligns with Skintek's brand identity and meets the needs of its target audience. The project will involve analyzing the existing website, identifying areas for improvement, and implementing design and content updates. Key tasks include redesigning the homepage, streamlining the navigation menu, and optimizing product pages for better user engagement. This project provides an opportunity for learners to apply their skills in web design, user experience, and digital marketing.

Hiring and retention strategies for startup Medspa

I am a startup Facial Rejuvenation And Laser Clinic preparing to hire. I need help preparing a hiring and retention strategy to enhance culture, new hire commitment and support and satisfaction if employees. Training and Development is a top value and choice to create engagement and growth within the organization both short term and long term.

Digital Marketing and Social Media Strategy for Start-up Medspa

To develop brand presence for my start up business and create digital marketing campaigns to establish brand within define geographical area and target group